What is google ads? how the google ads auction works


Google AdWords is a pay-per-cliông xã online advertising platsize that allows advertisers to display their ads on Google’s search engine results page. Based on the từ khoá that want to lớn target, businesses pay to get their advertisements ranked at the top of the tìm kiếm results page. Since the platform runs on pay-per-cliông chồng (PPC) advertising, you have sầu to lớn pay only when a visitor clicks your ad.

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The Google AdWords marketplaces work like an auction where people bid for clicks. However, it’s not necessary that the highest bid wins. Apart from money, Google also considers the quality score lớn ensure that the people clicking on the ads have the best possible experience.

What this article covers:

What Is Google AdWords?

How Do I Use AdWords?

How Does Google AdWords Charge?

Do Google Ads Really Work?

What Is Google AdWords?

Google AdWords is one of the largest online advertising platforms that helps businesses reach customers across the globe & grow their business. Through this pay-per-click network, advertisers pay Google to lớn target users based on their từ khoá tìm kiếm, the country & device type và deliver their ads lớn users who are interested in their products or services.

Here’s what an ad may look like:


Source: https://adespresso.com/blog/google-adwords/

What Are Google Ad Networks?

Google AdWords allows businesses khổng lồ target users on two main networks – the search & the display network.

On the tìm kiếm network, advertisers bid on the relevant keyword. This gives them a display their advertisements to users who enter those keywords inkhổng lồ Google as part of a tìm kiếm query. The paid search results are usually displayed on the top and bottom of the page have a small ad inhỏ next to them.

The display network, on the other h&, offers advertisers the chance to lớn display their banner advertisements on the websites that are a part of Google network.

What Is Ad Rank?

The Google AdWords system is principally a live auction where advertiser places a ‘bid’ in the AdWords system khổng lồ secure a particular ad position. Depending on the competition và price bid by other advertisers, the advertiser either gets the desired position or related lớn a lower position.

Your actual ad position is, however, determined by two factors, your maximum bid multiplied by your quality score.

While maximum bid is how much you’re willing khổng lồ pay when viewers clichồng your ad, unique score refers khổng lồ how well an ad is optimized, the unique of landing page, your expected click-through rate & the relevance of your ad to the searchers. The better your ad rank, the higher your ad is displayed in the google tìm kiếm results.

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High-quality ads và well-performing AdWords campaigns are also rewarded by Google with discounted per-cliông xã costs, higher ad ranking positions và are more likely to show in top placement above sầu organic listings.

How Do I Use AdWords?

To use Google AdWords, follow the steps below:

Establish your trương mục goals. For example, if you are using your Google Ads for brand building, the tài khoản structure & the features that you use will be completely different if you use ads for lead generationDevelop audience personas by determining who your igiảm giá customers are, what they bởi vì, what are they searching for and on what deviceConduct keyword retìm kiếm by using keyword tools, such as SEMrush, lớn discover, cost, competition and volume for the tìm kiếm terms at every stage of your searchStructure your AdWords account into lớn different ad campaigns và ad groups, each featuring relevant từ khóa & adsOnce you’ve sầu listed the từ khoá relevant khổng lồ your business, you can place your ads in the search results by bidding on the từ khoá. If the competition is high for the từ khóa, your Cost Per Cliông chồng (CPC) would be too high lớn bid. In this case, it’s better lớn get granular và bid for long-tail keywords that are relevant for businessCreate the ad copy. Make sure that you include relevant keywords, a compelling headline, a clear call-to-action and ad extensionsDesign a mobile-friendly trang đích cần seo that focuses on the benefits & features of the sản phẩm or service that you’re trying khổng lồ sell, has good-chất lượng images, a form và a clear call-to-actionPlace a Google Analytics code on the trang web for conversion trackingThe key to a successful ad chiến dịch is routine optimization and A/B testing all your ad copies & landing pages

How Does Google AdWords Charge?

The amount that Google AdWords charges advertisers depends on what they are advertising.

Since Google AdWords is a pay-per-cliông chồng advertising program, your ads are displayed for không lấy phí và you’re charged only when someone clicks on your ad on Google tìm kiếm results page. Also, the AdWords system is a live auction, therefore, the click prices are determined by the amount of competition, và how much they’re willing lớn pay for a cliông chồng.

When done correctly, Google AdWords can drive sầu high-unique traffic khổng lồ the website at costs that are much more competitive as compared lớn other forms of advertising.

However, when you don’t know how to lớn expertly manage the process, costs can raông xã up fast while you potentially drive sầu low-quality traffic. The key to lớn running a successful AdWords chiến dịch is lớn underst& the factors that play inlớn how much each cliông xã costs you.

Keyword competitionMaximum bid & bid positionYour average monthly budgetsClick-through ratesThe chất lượng score of your keywords

If you’re targeting high-volume keywords with lots of monthly searches, you could be paying a hefty amount for that traffic, which can be anywhere between a few cents to over ten dollars for each cliông chồng.

To manage your AdWords costs, mix a daily budget at the chiến dịch cấp độ. You’re không lấy phí khổng lồ make changes to lớn this when you like. Ideally, beginning advertisers should start small with a low budget. Based on the insights and the quality of leads, you can determine whether you want to boost your budget or stop a chiến dịch.

Do Google Ads Really Work?

Google Ads can work for all types of businesses – big and small. It’s an affordable form of advertising that can target qualified, in-market prospects when managed correctly.

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The key khổng lồ making Google Ads work for you is to lớn underst& the ins and outs of paid tìm kiếm, bidding strategies, từ khoá research, tài khoản structure etc.Map out what you’re able lớn spover on each campaign, set your daily budget accordingly và keep track of the spendDo your keyword research and bid on the phrase and exact keyword at higher bids to get more relevant clicksWhile creating ads make sure they are relevant and enticing enough for the viewer lớn clickOptimize your landing pages by running A/B tests khổng lồ try out variations of a pageTry rekinh doanh khổng lồ reinforce your brand

If you’re still wondering if Google AdWords is worth the money, it’s best to start small, adjust based on results, and double down if your campaigns are generating affordable and profitable sales.

Chuyên mục: SEO