Baemin nóng giòn đây!

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In celebration of BAEMIN Vietnam’s first anniversary, we visited their new office on an invitation of Nguyen Trung Thanh, the COO of BAEMIN Vietphái nam, khổng lồ gain insights into the company’s work culture và its journey to success.

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What made you decide khổng lồ join BAEMIN?I have a lot of passion for công nghệ và startups. Before BAEMIN, I had the good fortune to lớn work with a number of tech startups that were in later stages when I came on board. Joining a company that was in the setting-up stage for its Vietnam giới business was a very interesting opportunity for me.

My prediction was that FoodTech & FinTech (Food Technology và Financial Technology) would experience tremendous growth in Vietnam in the next 2-3 years, so when BAEMIN, a FoodTech company with great potential and cultural fit, made an offer, I gratefully accepted.

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How did BAEMIN tap inkhổng lồ its 10 years of experience khổng lồ thrive in Vietnam? 

When BAEMIN entered Vietphái mạnh, we relied on our core strengths: ability lớn discover our customers" needs & interests, as well as the ability lớn create unique products and content. 

We wanted to lớn go above sầu và beyond what"s required of a food delivery service by making the user experience exciting, so we designed an exclusive set of fonts for all communication, and a character called ‘Mèo Mập’ (the Fat Cat) for the Vietnamese market. As a result, BAEMIN"s interface is considered by customers to lớn be very unique & user-friendly.

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How does Vietnam’s FoodTech scene differ from South Korea"s? Has the company had to make any strategy adjustments to succeed in the local market?

South Korea is a country with developed infrastructure & logistics so we mostly worked on communications, advertising & customer care there.

Meanwhile in Vietphái nam, FoodTech is a relatively new concept, meaning companies in this field have sầu to lớn invest a lot in building their own delivery fleet và managing it. Hence our strategy to invest resources inlớn operation & logistics. We’ve sầu also partnered with a number of third parties to lớn provide diverse and effortless payment options for our Vietnamese customers.


What is BAEMIN’s approach khổng lồ building your local rider team?

We are proud to lớn have sầu developed some of the most thorough rider recruitment and training processes in the industry. Currently, khổng lồ become a rider with BAEMIN, applicants must register online và take an online chạy thử. If they pass, they are invited lớn our training center for on-site training sessions, & take another chạy thử. Only then, riders are activated and can start working immediately.

We also attach great importance khổng lồ designing rider uniforms that are comfortable & stylish so that they leave sầu a lasting impression. We want our well-trained & polite riders to lớn be remembered by the customers as the industry"s gold standard.

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What is BAEMIN’s approach khổng lồ establishing relationships with merchants? 

In a new market lượt thích Vietnam, most restaurants are still unfamiliar with the concept of online sales. The most practical thing that can be done now is to lớn give sầu them an online revenue stream first. 

Then, our representatives will walk the restaurant owners through the application, helping them to lớn reach a wider audience & achieve greater revenue growth. At the same time, we constantly improve sầu our merchant service khổng lồ ensure prompt communication và timely payment, so that their working cash flow is smooth. These are some very basic but necessary steps for the restaurants lớn gain the confidence & to establish closer relationships with us.

BAEMIN will continue assisting merchants in setting up online operations and listing products on our platform. Making the jump from offline to lớn online requires them khổng lồ embrace changes lớn be able to adapt to a wider & more varied mix of customers — which is challenging. During this transition, BAEMIN hopes khổng lồ be a reliable partner, providing knowledge & tools that merchants can take advantage of.

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What are the cornerstones of BAEMIN’s work culture?

Our definition of an igiảm giá khuyến mãi hire is someone who is “self-leading, confident and outstanding”. We put great emphasis on attracting talented people by offering a multicultural working environment with young staff from Vietnam giới, South Korea and many other countries. Each of them has their own flair and brings something chất lượng to the table. 

At BAEMIN, more casual chatting with colleagues is encouraged, not frowned upon. We believe in face-to-face interactions, rather than communicating through long tin nhắn chains.

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To help immerse team members in the spirit và work culture here, we keep our Crebởi vì, a handbook with core values, role models, and work culture, in circulation, as well as sharing other guidelines khổng lồ help the staff work effectively at BAEMIN.

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We believe in the unifying power of a shared firm culture. It allows us to lớn maximize our efficiency while also empowering the staff khổng lồ make values-based decisions. Even in daily affairs & communication, employees can refer khổng lồ the Crevị khổng lồ modify their behavior và make decisions accordingly.


In a rapidly changing FoodTech scene, how do you maintain an innovative workforce?

BAEMIN is a fast-growing startup, so team members have sầu a lot of opportunities lớn grow. While each employee is recruited for a specific job, the learning, promotion & moving khổng lồ other departments will mostly depkết thúc on his or her abilities và interests.

In response khổng lồ the rapidly changing FoodTech scene, we encourage our staff khổng lồ stay up to date with customers & the market, so that they understvà how it might affect the nature of their work. They must also learn from each other and from the industry khổng lồ burnish their skills và serve customers better.

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For the newcomers, in addition khổng lồ training sessions, we organize mandatory field trips. This is an opportunity for them lớn directly observe sầu the market, chat with riders and merchant partners.

Every week, each department is provided with customer, restaurant and driver feedbachồng (voice of customers, voice of merchants, and voice of riders).

Every month, we have sầu Town Hall meetings, where the management shares important milestones. Here employees can also directly interact with & pose questions to the leadership.

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What are some of the biggest successes BAEMIN has achieved in its one year in Vietnam? 

We regard success as a long journey & not emphakích cỡ short-term milestones. 

For me personally, the most memorable moments are when people around me cốt truyện their experiences with BAEMIN. Like when a colleague posted on social media over the weekover saying how excited he was about the job & that he couldn"t wait to lớn get baông chồng lớn work on Monday. It"s the warm feeling when our merchants write good đánh giá about us on forums. Or that time when customers commented that our video clip was the best ad they had ever watched.

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Lastly, can you talk about BAEMIN Vietnam’s plans in the near future?

We have just opened our service in Hanoi in June. Even though we’ve been there for less than a month, customer excitement in Hanoi is much greater than when we first launched in Ho Chi Minh City.

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For the rest of 20trăng tròn, BAEMIN will continue to exp& in other cities in Vietphái mạnh. As we grow, our commitment khổng lồ new & existing merchants remains: we are here khổng lồ tư vấn và provide them with expertise và tools khổng lồ be successful in the digital era.


Chuyên mục: Digital Marketing