FACEBOOK FOR BUSINESS

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A Facebook Page for your business is a powerful way khổng lồ connect with your customers & reach new ones.

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This story originally appeared on Fit Small Business

A Facebook Business Page is a miễn phí opportunity for businesses khổng lồ increase brand awareness & generate sales on Facebook. To create a Facebook Business Page, simply log into lớn your personal Facebook account, cliông chồng “Create a Page” from the drop-down thực đơn, & then follow the steps to build out your business protệp tin.

While learning how to create a basic Facebook Business Page is simple, it can be a challenge khổng lồ mix up your page optimally and manage it on an ongoing basis. Try usingFiverrkhổng lồ find a freelancer who can help you develop your Facebook Business Page, create custom nội dung to lớn engage potential customers, & maintain your Facebook page so you can focus on running your business.

Follow these 7 steps to lớn learn how to lớn create a Facebook business page:

1. Register for a Facebook Business Page

Facebook business pages are created using a personal Facebook tài khoản, so you’ll need khổng lồ first log in to lớn your Facebook trương mục. In the right-hand side of the xanh toolbar, find & cliông xã the “Create” button.

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Select “Page” from the Menu

A drop-down list will appear after clicking “Create.” Select the first option, “Page,” to create your Facebook Business Page.

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Choose a Page Category

You will have the option between two page categories—a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want khổng lồ choose Business or Brvà.

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2. Enter Your Business Information

Tell Facebook what you want the name of your business page lớn be. This should be the same as your actual business name. Then, choose a business category that best represents what your business offers. For example, a clothing br& could enter “Clothing,” which will then pre-populate a list of related options for you khổng lồ choose from.

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3. Upload Your Protệp tin Picture và Cover Photo

Next, choose a pholớn to lớn upload as your business page protệp tin picture. Businesses commonly use their biệu tượng công ty as a profile picture, but you may use any pholớn that represents your business & your business’ branding. Be sure that your image is clear & doesn’t get cropped.

If you don’t already have an image in mind that you’d like to lớn use, or are in need of a new one, it’s worth checkingBluehost. There you can find freelance experts who can kiến thiết a professional profile picture for you, whether it’s a biểu tượng logo another image, at an affordable price.

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Next, consider uploading a cover pholớn. A cover photo lớn is the background image that appears on your Facebook Business Page, similar to your personal Facebook account. You want your cover phokhổng lồ khổng lồ be visually appealing and representative of your business. Your cover photo lớn should be at least 400 pixels wide by 150 pixels tall. You can kiểm tra out our menu ofFacebook page templatesfor your small business.

If you are having trouble finding a cover image, you can create one for miễn phí usingCanva. It includes many Facebook cover templates that you can easily customize without any graphic thiết kế skills or knowledge. For more information, check out our guide on how tokiến thiết a Facebook business page.

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4. Invite Friends lớn Like Your Page

Facebook will prompt you to lớn invite your current Facebook friends from your personal account to lớn lượt thích your new business page. Existing Facebook friends can provide a good initial base of likes for a new Facebook Business Page, so it is advised khổng lồ go ahead and vì chưng this. Either click the pop-up prompt, or invite friends from your “…” button from your business page as illustrated below.

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5. Include Additional Business Details

In the left-hvà menu, find & select “About.” This is where you will input đầu vào information that tells readers about your business, from ways lớn liên hệ you lớn your products or thực đơn. Enter all pertinent information, such as your website, hours, và liên hệ information.

It’s not uncommon for a business’ Facebook page to rank higher in organic search than their trang web, given Facebook’s domain name authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your business.

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6. Add a Button to Your Page

After you have sầu input all of your important information inkhổng lồ your Facebook business page, you will want to add a button khổng lồ your page, which will appear in the top right-hand of your business page below your cover pholớn. This acts as your Facebook page’s call-to-action (CTA) & is miễn phí to lớn use. Including a relevant one khổng lồ your business can help generate more leads, & in return, increase sales. To vị this, clichồng the blue “+ Add a Button” option on the left-h& side of your page below your cover image.

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You can choose from the following types of buttons: Book with You, Contact You, Learn More, Shop, or Download. Select the button type that best suits your business. For example, a hair salon would likely want khổng lồ use the Book with You option, whereas a brvà selling products would find the Shop option a better fit.

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7. Market Your Facebook Business Page by Being Active sầu on Facebook

Creating a Facebook Business Page is only the first step khổng lồ usingFacebook marketingfor your business. You will need lớn be active sầu on Facebook in order to lớn market your page và grow an audience. For example, you will not only want lớn be consistent in posting on your page, but you will also want to lớn actively participate in relevant groups where your target audience is likely spending their time.