Digital marketing vietnam corporation

Level up your digital kinh doanh skill with our all-rounded digital marketing insights across China & Asia.

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As one of Southeast Asia’s rapidly developing economies, Vietphái nam has lots of business opportunities for brands, marketer and investors. Let’s see how Vietnam’s digital marketing environment, trends và opportunities can help you maximize the success in Vietnam giới market và stvà out from keen competition.

Digital marketing landscape in Vietnam

According to the mạng internet report, the total population of Vietphái nam is about 96.9 million & the mạng internet penetration rate is 70%. This shows that 68.17 million Vietnamese are mạng internet users. Among muốn them, 65 million people are active sầu on social truyền thông, which is equivalent lớn 67% of the total population of Vietphái nam.

Digital sale landscape in Vietnam

Vietphái nam residents spend an average of 6 hours 30 minutes online every day, including 2 hour 22 minutes on social truyền thông channels & 2 hour 09 minutes on videos.

Insight: Social truyền thông and videos is the trover in digital sale in Vietnam giới.

Daily time spent with media in Vietnam

The total number of mạng internet users is 68.17 million in Vietphái mạnh which is equivalent to lớn 70% of the total population of Vietphái nam. There is a 10% increase in mạng internet users as compare to last year.

Internet use overview in Vietnam

Apart from the high spending time on videos, watching videos is the most popular online nội dung activity in which 95% of users watch online videos each month.

Insight: Video nội dung could be an effective trend used in digital sale strategies for Vietnam giới.

thiết bị di động internet use in Vietnam

For social media behaviors in Vietnam, there are 65 million active sầu social truyền thông media users in Vietnam which is 67% khổng lồ the total population. 9.6% change increase in the number of social media users.

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Insight: Social media marketing might become one of the mainstreams of digital sale in Vietnam.

Social truyền thông media overview in Vietnam

Most Popular Digital Marketing platforms in Vietnam

Top 5 Most-Used Social Media Platforms in Vietnam

The top 5 most-used social truyền thông media platforms in Vietphái mạnh are Facebook (90%), YouTube (89%), Zalo (74%), FB Messenger (74%) và Instagram (46%).

Insight: Zalo is a Vietphái nam local social truyền thông media platform which is the third in the most-used social media platforms in Vietphái nam. It closely followed by Facebook and YouTube. Zalo provides messaging, voice hotline services, shopping, new feeds, Zalo Pay, doctor appointment booking, etc.

Most-used social truyền thông media platforms in Vietnam

Top 5 sản phẩm điện thoại Apps in Vietnam

The top 5 mobile apps in Vietphái nam are Facebook, Facebook messenger, Zalo, Zing MP3 and Grab, which has a big impact to lớn di động marketing in Vietnam giới.

Insight: Facebook, Facebook messenger và Zalo are the top 5 in both di động ứng dụng and social truyền thông channels in Vietnam. Kindly consider these 3 platforms when you would lượt thích khổng lồ get a high impression on digital kinh doanh in Vietphái mạnh.

Vietnam’s thiết bị di động phầm mềm rankings

Digital Marketing Opportunities in Vietnam

1. Video kinh doanh in Vietnam

As mentioned before, watching videos is the most popular online content activity which 95% of users watch online videos each month and they usually use YouTube to lớn watch videos online in Vietphái mạnh. It will be great if your company can seize this opportunity and bởi video clip marketing in Vietphái nam. Apart from the consumption rate of video, the engagement rate of video clip is much higher than other advertising format in Vietphái nam. Marketers need lớn create interesting & easy understvà đoạn phim nội dung so as to attract potential customers khổng lồ watch the video and increase view through rate.

2. Social media sale in Vietnam

From the information, there are 65 million active social media users in Vietphái nam which equates lớn 67% market penetration. And there is an increasing trend in social truyền thông media users in Vietphái nam. Vietnam users have sầu shown their preference for Facebook, YouTube and Zalo.Marketers should create interesting và valuable nội dung khổng lồ attract potential customers to lớn engage with your social truyền thông tài khoản & increase engagement rate.

3. KOL & Influencer kinh doanh in Vietnam

More & more Vietnam giới people are using social media in their daily life. They tóm tắt their opinions & experience on social truyền thông media. Some of them even get a group of followers và become influencer. The rise of social truyền thông media influencers opens many new business opportunities. It offers a new platform for companies to lớn promote their products and services khổng lồ their target customers, và thus increase their br& images và awareness in a soft way.

Summary of Digital Marketing in Vietnam

If a brvà wants to stay ahead in the digital marketing in Vietphái nam, video clip marketing, social media sale & influencer marketing are the lachạy thử trends & opportunities for you lớn capture more clients in Vietnam.

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