How to make a facebook cover in 2020

I"ll give sầu you some hints. It"s a visual piece of nội dung that sits at the top of your Page. Its dimensions are 8đôi mươi pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.

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That"s right — it"s your Facebook cover phokhổng lồ.

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Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. It"s therefore crucial that you follow Facebook cover photo lớn best practices & optimize your cover photo for the right dimensions.


Facebook Cover Phokhổng lồ Size


Facebook cover photos are 820 pixels wide and 312 pixels tall for desktop, and 640 pixels wide by 360 pixels tall for Smartphone. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit, making it look blurry.


A cover phokhổng lồ can take your Facebook Business Page to lớn the next màn chơi. Whether you"re using Facebook to generate leads, cđại bại your next sale, or create a customer community, knowing how to make & optimize your cover photo is very important. And when you consider the Facebook cover pholớn dimensions above, it can be tough to lớn balance creativity with the requirements of the platform.

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As you can see from the figure above, there"s a lot of space that you can risk cutting off of your final cover photo lớn design depending on where your audience is viewing the page — điện thoại or desktop.

Therefore, it"s best khổng lồ focus the brunt of your content in that green space, where everyone can see your cover photo lớn regardless of the device they"re using.

Need help getting started? Below, you"ll find Facebook cover phokhổng lồ templates, and just as many best practices to lớn guide you when designing your brand"s banner artwork. At the bottom of this post, find out how to turn your cover pholớn inkhổng lồ a cover video clip, & kiểm tra out a few examples to lớn see what others have sầu done.


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Facebook Cover Photo lớn Best Practices

1. Do abide by Facebook"s cover photo lớn guidelines.

It seems like a no-brainer, but obeying Facebook’s cover pholớn guidelines is crucial lớn your Facebook Page existing in the first place. I"d highly suggest reading through the full Page Guidelines, but here are a few important things to keep in mind for your Facebook banner:

If you get caught violating the above sầu terms, Facebook could take action against your Page. And while Facebook doesn"t explicitly say what will happen if you violate their cover phokhổng lồ guidelines, it"s probably not smart khổng lồ get your Facebook Page taken down over a cover photo lớn infraction, so read the guidelines in full & adhere to them.

2. Do make sure your Facebook cover photo lớn form size is right.

As stated at the beginning of this article, the best Facebook banner kích thước is 8trăng tròn pixels wide by 312 pixels tall for computers, & 640 pixels wide by 360 pixels tall on mobile devices.

You don"t want to spkết thúc all this time designing a cover photo lớn only to lớn have sầu it look weird when you upload it to Facebook.

If you upload an image smaller than those dimensions, Facebook will stretch it to lớn fit the right kích thước, as long as it"s at least 399 pixels wide and 150 pixels tall.

If you want a no-hassle way to make sure your cover photos are the right size, tải về our pre-sized template for Facebook cover photos.

Featured Resource: Facebook Cover Photo lớn Templates

Download the Free Templates

3. Don"t worry about the old "20% text" rule, but still try lớn stay visual.

Baông xã in 2013, Facebook removed any reference to the 20% rule on text in cover photos ... but that doesn"t mean you should go wild with using text in your kiến thiết. The previous rule said that only 20% of your cover photo could be text. Personally, I thought that was way too restrictive sầu for marketers, but the sentiment behind the rule was a good one.

If you"re going to use text in your cover pholớn, keep that text concise. Your pholớn will be much more informative sầu & engaging. You can see how we"ve sầu tried to lớn strike that balance on ruby-forum.org"s Facebook Page below.

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Want to see how ruby-forum.org uses Facebook? Like our Facebook Page here.

4. Do give your cover image a focal point & colors that match your brvà.

Think of your cover pholớn as the portion of your Page that"s "above the fold." If it"s distracting or confusing, people will be more likely khổng lồ cliông chồng off the Page.

Many of the best Facebook cover photos include a centerpiece khổng lồ focus visitors" attention, along with a color scheme that aligns with the rest of their br&. Rethành viên, your social truyền thông media accounts are extensions of your business, và should give that impression khổng lồ visitors right away.

They also use negative trắng (i.e., empty) space as an advantage to make the subject, the copy, and the elements chất lượng to lớn Facebook (like the CTA button on Facebook business Pages) stvà out even more.

Here"s an example from The Thành Phố New York Times:

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And one from social truyền thông media management platkhung Sprout Social:

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5. Don"t try khổng lồ blover the contents of your cover photo lớn with your protệp tin picture.

With some clever kiến thiết tweaks, you used to lớn be able to lớn manipulate your profile picture & cover pholớn so they appear as if they"re two parts of the same canvas.

One of Paris" old cover photos is a great example of this:

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You can still vị this on your personal profile, but Facebook no longer sets up Business Pages this way.

Now, as shown in the examples earlier in this article, the profile picture is completely separate from the cover pholớn.

We admire your creativity, but don"t prepare your thiết kế this way if you haven"t yet launched a Business Page.

6. Do draw attention khổng lồ the action buttons on the bottom right.

You might"ve noticed in a few of the cover pholớn examples above sầu that their primary call-to-action (CTA) buttons were different. ruby-forum.org’s says "Sover Message," while Sprout Social"s says "Sign Up."

Depending on your business, you can launch a Page on Facebook with a chất lượng CTA button to the bottom right of your cover photo. Take this button into lớn consideration when designing your cover phokhổng lồ, and make it clear in the phokhổng lồ that this is a visitor"s next step.

LinkedIn Learning does this in a subtle way below, placing the graphic of a man on a máy tính over the “Sign Up” button, drawing your eye khổng lồ that call-to-action.

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Note: While it might seem like a good idea to lớn add directional cues lượt thích an arrow to get people khổng lồ clichồng on the CTA buttons, note that those CTA buttons don"t appear the same way on the điện thoại phầm mềm. In other words, it might be confusing khổng lồ di động users if you directly integrate the cover phokhổng lồ thiết kế with the buttons.

I"ll show you how Business Pages look on Mobile devices in just a minute.

7. Do right-align the objects in your cover photo lớn.

Since your profile picture is on the left, you want to lớn add some balance to lớn your Facebook cover pholớn design by having the focus of the image be on the right.

Take a look at these cover photos. Which one looks more aesthetically pleasing?

Right-aligned focus:

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Left-aligned focus:

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Doesn"t the right-aligned cover phokhổng lồ look better? In Samsung’s new cover phokhổng lồ, the biggest kiến thiết elements (the profile picture, the text, & the two phones) are evenly spaced. In Samsung"s old cover phokhổng lồ, your attention goes immediately khổng lồ the left side of the page, completely missing the name of the product on the upper-right side.

Not only is adding balance a crucial element of thiết kế, but it also allows for your cover photos lớn be more visually effective sầu on di động. Which brings me lớn my next point ...

8. Do keep thiết bị di động users in mind.

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Statista reports that 98.3% of Facebook"s user base accesses the social network from thiết bị di động devices lượt thích smartphones and tablets. That"s huge — & it"s exactly why it"s so important to lớn keep sản phẩm điện thoại users top-of-mind when designing your Facebook cover photo.

On điện thoại, a much larger portion of your cover pholớn is blocked out. The right side is typically cut out entirely.

Let"s take a look at a real-life example. Below, kiểm tra out what Cisco"s Facebook Page looks like in a desktop browser versus on Facebook"s Smartphone phầm mềm.

Desktop:

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Whereas your cover photo lớn displays at 8đôi mươi pixels wide by 312 pixels tall on desktop, it displays only 640 pixels wide by 360 pixels tall on smartphones. Take a look at this Facebook help document for more information.

It’s important to lớn note that the text in Cisco’s cover photo lớn is completely cut off. While it looks best khổng lồ right-align your visual elements, be careful not lớn put important content so far lớn the right that it gets cut off on điện thoại.

9. Do include a shortened link in your cover phokhổng lồ mô tả tìm kiếm that aligns with your page CTA.

If you want lớn use your cover pholớn to lớn tư vấn a Page CTA, make sure your cover photo description also includes a text CTA & liên kết to lớn the same offer. This way, any time people view your cover photo lớn directly, they can access the links.

Here"s this practice in action on the Adobe Creative sầu Cloud Facebook Page:

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Make sure you shorten your link and add UTM codes so you can trachồng clicks on them. Shortening and tracking features are available in Marketing Hub & in tools lượt thích bitly.

(If you want khổng lồ learn more about how to write effective call-to-action copy for your cover photo lớn description, clichồng here lớn download our không lấy phí ebook on creating compelling CTAs.)

10. Do pin a related post right below your Facebook cover image.

Have sầu you ever "pinned" a post to your Facebook Page"s Timeline? Basically, pinning a post allows you lớn highlight a typical Facebook post on the top of your Timeline for seven days. It"s signified by a “PINNED POST” title on the top right of the post, lượt thích on Behance’s Page below:

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How does this relate lớn optimizing your Facebook cover photo? Well, if you"re spending time aligning your Facebook Page CTA, your cover photo lớn thiết kế, và your cover photo lớn mô tả tìm kiếm copy, you should also make sure khổng lồ post about the same thing directly khổng lồ your page, và pin that post khổng lồ the top of your Timeline.

That way, you"re giving people one very clear call-to-action when they arrive sầu khổng lồ your page (albeit in several different locations) — which should help conversions.

To pin a Facebook post: Simply publish the post to lớn Facebook, then clichồng the three dots on the top right corner of the post & choose "Pin lớn Top of Page."

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11. Do consider publishing a Facebook cover video.

You read that right. Facebook Business Pages now have the option to lớn add a video clip in lieu of a static cover photo, provided they meet certain requirements.

Let’s go over how you can vày that.

Post a Facebook cover đoạn phim by first saving a đoạn Clip tệp tin at 8trăng tròn pixels wide by 312 pixels tall lớn your desktop.

Next, upload that video to lớn your Page’s đoạn Clip library.

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Facebook will only let you choose a Clip that fits its dimension requirements. The platsize currently supports cover videos that are between 20 and 90 seconds long, và a minimum of 8trăng tròn pixels wide by 312 pixels tall. The maximum (& recommended) form size is 8trăng tròn by 462 pixels with a Clip resolution of 1080p.

After uploading the đoạn phim, clichồng "Edit" at the bottom right of your cover photo lớn, and select “Choose from Videos."

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Pick the đoạn Clip you’ve just uploaded & reposition it so that it focuses on the element you’d like khổng lồ highlight.

When you click “Next,” you"ll be asked lớn select from 10 thumbnails for your video clip. Choose the one that works best.

Keep in mind that Facebook cover videos play on a loop — once it ends, it automatically starts over if the viewer is still on your Facebook page. With that in mind, make sure whatever you post is pleasant if seen more than once. Extreme, action-packed videos might appear exhausting when played over and over.

Facebook Cover Video Examples

Cover videos are a terrific option for the video-inclined, and brands across numerous industries have already taken advantage of it to hold their visitors" attention.

Here are some great cover videos to inspire you.

REI

REI sells outdoor equipment for activities like camping, hiking, running, boating, và biking. The company"s subtle cover video clip reflects its products, all in one peaceful time lapse of the scenery it knows its audience craves.

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Nokia

Nokia wants to lớn be everywhere its users are — whether they"re paddle-boarding, scucha diving, skateboarding, or working. Its Facebook cover đoạn phim embodies its core customer in a visually pleasing way.

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WIRED Magazine

When your publication changes as fast as the news cycle, it can be hard to keep your readers focused on the stories you feel deserve sầu extra attention. WIRED Magazine uses its Facebook cover video for just this purpose, as shown in the example below.

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ruby-forum.org Academy

Alright, maybe we"re biased, but our brilliant creative sầu team crushed it with the video clip below, made for ruby-forum.org Academy. Sometimes, animation is the best way khổng lồ capture the essence of your brand.

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Next, let’s look at some examples of what Facebook cover videos look like when you’re logged inlớn the platform.

Blachồng Girl Sunscreen

Blaông chồng Girl Sunscreen makes us feel all the good things with its Facebook cover video. In it, the brvà shows its customers enjoying the sun, making us wish that summer were here (or that it would last forever).

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Grammarly

Grammarly is a tool for error-checking articles, emails, and any other written documents. The company"s subtle cover Clip reflects how smooth its customers’ writing will be after they run it through the Grammarly program.

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The Sip

The Sip is a Black-run & woman-owned Facebook community dedicated lớn promoting self-care và social awareness. The brand uses a video clip lớn present the topics that they cover in their platkhung, which invites users khổng lồ stay on the page and engage.

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Sprout Social

Sprout Social allows brands to lớn manage their social truyền thông media profiles in one platkhung. Its Facebook cover Clip shows four different bubbles that signify the writing, posting, reporting, và analyzing of social truyền thông posts in a single box. In this way, Sprout Social shows exactly how its tool works.

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Sundays Studio

This woman-owned nail care brvà uses its cover đoạn Clip to lớn show how customers feel once they step inlớn a Sundays salon làm tóc — or wear Sundays nail polish.

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ComicBook.com

ComicBook.com is a news trang web covering everything that’s related to lớn movies, shows, & pop culture. In its Facebook cover video, it gives viewers a taste of the topics, movies, và actors the publication covers on a daily basis.

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Stasher

Stasher appeals khổng lồ eco-conscious buyers with a fun, animated Facebook cover đoạn phim that shares how your purchase impacts the planet.

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As you can see from these examples, your đoạn phim should be just as simple as a cover photo. Keep in mind that the same guidelines outlined in best practice #1 apply lớn cover videos as well.

Facebook Cover Photo Sizes that Work for Your Business

Choosing the right cover form size for your Facebook Page may seem simple, but it can have a huge impact on users and prospects visiting your Page. An ill-fitting cover photo or đoạn phim can look unprofessional và give sầu the wrong impression about the quality of your products or services. With the tips I’ve sầu shared, you’ll be sure khổng lồ choose a Facebook cover photo lớn that embodies your brvà, conveys unique, và engages users on the platform.

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Editor"s note: This post was originally published in July 20đôi mươi & has been updated for comprehensiveness.


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