Get inspired by these 13 high performing facebook lead ads

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6 Facebook Lead Generation Mistakes + 4 Proven Ways lớn Get More Leads

April 27, 2020 17 Comments Animalz


Facebook Lead Generation capability is a big part of why so many businesses rely on the social platkhung for their advertising. And they’re right, Facebook ads have sầu the potential to lớn boost new customer acquisition.

Bạn đang xem: Get inspired by these 13 high performing facebook lead ads

But Facebook ads can sometimes feel lượt thích a gamble, especially in the early days when you’re just starting out.

You might choose the wrong campaign objective, placement, budget, or you might even fall victyên to more subtle mistakes that result in poor ad performance và wasted money.

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This means that they are only going to get high-quality leads from people who are actively interested in their Cape Town store.

Here’s some tips for getting the most out of your survey.

This will help people gauge which of their needs you can meet, which means you can instantly qualify them. In turn, you’ll be more prepared to lớn discuss how you can help them.

Time it correctly.

If you have sầu a không tính tiền trial version of your product, asking people how their experience has been with your product during that trial can help you direct leads to helpful products or features as they look lớn transition khổng lồ the full version of your sản phẩm.

Place your surveys strategically. 

A survey that appears before clicking away from your order form could ask why someone hasn’t completed an order. On a product page, you could ask what features are most important. Capturing this type of data will help you nurture your leads.Surveys demonstrate the value you place on your customers’ feedback và help you serve sầu your lead from square one. Even if your survey followup doesn’t convert every lead, they can still capture feedback that you can use khổng lồ improve sầu.Plus, surveys are customizable và an easy addition to any website, making them a fit for any lead generation strategy.

#3 – A video’s worth a thous& leads

Videos can be a valuable part of building your brand because they are a powerful way to lớn deliver your message.

With lead ads, you can use đoạn phim to attract your audience and encourage them khổng lồ clichồng on the CTA.

But remember:

Users only watch about a third of the way through Facebook videos, so build up anticipation in your video & place the CTA early on.

Here’re three Pro tricks that’ll make your life easier:

If you want khổng lồ focus on the quantity of leads, add a CTA to lớn educational videos.

They will be easy to digest for people new lớn your sản phẩm và reach a wider audience.

If you want to focus on quality of leads, add a CTA to lớn targeted videos.

For example, place your CTA on short tutorials with special features of your suite of products. These will appeal lớn in-the-know buyers.

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Location, location, location.

Make sure your CTA comes at the perfect point in your Clip. Endroll CTA’s generate quality leads, but midroll CTA’s have sầu a slightly higher conversion. If using a midroll CTA, pique interest in your product/brvà before your CTA, but don’t interrupt your viewer’s attention.

#4 – Exploit the power of điện thoại (SMS included)

The amount of time people spend on their phones is steadily increasing.

Instant forms offer a lot of features to lớn make the customer experience easy. Be sure to lớn use features that are available on mobile.

But it’s not enough! Anyone who has a well-established lead generating channels & protocol should add SMS to their strategy. Incorporating SMS will give sầu you a better set of tools lớn interact with leads.

Today’s consumers are more sophisticated, especially when it comes to lớn researching products, and including an SMS campaign will help you be more nuanced, nimble, & informed than ever before.

Cheông xã your email & SMS inboxes. Which one is overflowing with unread messages? It’s your inbox, isn’t it?

While SMS messages are read 99% of the time, emails can languish. Furthermore, a study found that response rates through SMS are 3-4X higher than with tin nhắn.

So it’s a total no-brainer to integrate SMS into lớn your lead generation process.

The key to lớn using SMS is khổng lồ fold it into an existing channel to lớn provide a strong context for users receiving your messages.

Let’s look at some quiông chồng ways lớn painlessly integrate SMS:

In response to a survey. 

If a lead gives you their Smartphone information after taking a survey, use it khổng lồ follow up. You can give them information about any concerns they raise. For example, if they’re confused about pricing plans, follow up with a liên kết to lớn a walkthrough of your plans.

In response to a đoạn Clip. 

Follow up your CTA on an educational video with places a lead can find more sản phẩm information to encourage their exploration of your services.

As the kickstart khổng lồ an offer.

If you’re hosting sweepstakes, offering a coupon, or having a sale, reminding your leads soon before it expires capitalizes on SMS’s instant nature and encourages people lớn siêu thị because of a hard deadline.

Now that you know how to create lead ads & instant forms & how to lớn maximize them, let’s get into the mistakes you might be making và how to fix them.

Mistake #1: Not Including the Right Instant Form Fields for Lead Capture

Publishing a lead generation ad is only the first step in growing your customer base. The next step is nurturing your new leads so that they eventually buy something. But in order to learn more about your new leads and nurture them, you need data.

With an instant size, you can collect anything from emails to phone numbers khổng lồ customer opinions. But if you don’t think ahead to how you want to lớn use the data you collect, you’ll have sầu a hard time turning that data into something useful.

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For example, let’s say you offer không tính phí quotes to lớn your audience; it’s not enough khổng lồ just ask for a name và email address. Your quote needs to be customized to each lead’s needs và give sầu you an idea of how cthua kém they are lớn buying something.

In this Lvà Rover example, the second page of the instant khung asks people when they plan lớn purchase:


Chuyên mục: SEO