Facebook Marketing: The Ultimate Guide


In the first few years of social networking, MySpace was the big name. Between 2003 và 2006, it grew khổng lồ 100 million users, và by June 2006, the website was even more visited than Google. Then came Facebook.

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By 2008, Facebook had surpassed MySpace in worldwide users, and in United States users a year later. As MySpace declined (it dropped khổng lồ approximately 25 million users in June 2012), some businesses wondered about making a major advertising investment in Facebook—might it not also be displaced as MySpace was?

Well, perhaps—but in the meantime Facebook has surpassed 950 million users (& about 145 million users in the United States, about 43 percent of the nation’s population). Other than Google.com, it is the single most visited website on the Internet, giving companies unprecedented access to potential consumers.

What is Facebook marketing?

Facebook marketing refers to lớn creating—& actively using—a Facebook page as a communications channel to maintain liên hệ with & attract customers. Facebook actively provides for this, allowing users lớn create individual profiles or business pages for companies, organizations, or any group attempting to lớn develop a bạn base for a product, service, or brand.

Who implements Facebook marketing?

Featuring nearly a billion potential customers, every business should be using Facebook. It is at least as essential as having a business web page—và actually much easier to lớn create. Whether you represent a big brand or a small business employing only a handful of people, you can bet that some portion of your customers are already on Facebook. Commonly, Facebook marketing is used by:

Brands. Food, electronics, home page goods, restaurants—nearly any kind of brvà can be promoted through Facebook, turning passive sầu customers into lớn active sầu fans who follow news of promotions and developments, & who cốt truyện with their own friends.Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn a local customer base inkhổng lồ a tín đồ base that more commonly visits your store.Personalities. Musicians, celebrities, authors, syndicated columnists—anybody who makes their money through being known wants to be known by as many people as they can on Facebook.Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.

For what kinds of customers if Facebook sale effective?


While originally marketed lớn college students, Facebook has expanded well beyond that demographic (See also Campus Marketing). More than half of all users are in the 18-34 age range, and slightly more than half of United States users are women. In the United States, about half of all user profiles are accessed through Mobile devices as well as through computers. Due to its considerable amount of users, there is a wide variety of market segments that can be reached on Facebook, and an active sầu bạn base for nearly any nibít.

A more helpful question about Facebook customers would be: When is Facebook sale most effective? For brand & company pages, posts made in the morning attract more comments than posts made in the afternoon. Consumers at home page may check Facebook at any time during the day (the peak traffic period is around 3:00 in the afternoon). However, working or school-going consumers commonly kiểm tra Facebook before và after work/school; therefore, only posting during the 9-5 business day misses a lot of opportunities.

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How is a Facebook sale campaign developed?

Facebook pages are often linked to company website pages elsewhere on the Internet; therefore, it’s often a good idea to use some of the same information in both places, in order to maintain a familiarity. A business page can be searched for as soon as it is up, but unlike a personal protệp tin, you cannot invite friends through it. Business pages vì chưng not get “friends,” they get “fans”—& that distinction does make a difference. (See also Web Marketing)

To create an initial seed for the người base, each thành viên of the marketing team should begin by liking the business page on their own personal profiles; all employees, in fact, should be encouraged lớn join in. When an individual likes a page, Facebook immediately posts (read: advertises) this sự kiện khổng lồ their profile—and this activity can be seen by every one of their friends. “Joe Smith likes .” The word begins to lớn spread.

Every Facebook user who likes a page will get to see any content a business posts, và be notified of posts through their news feed. If they are engaged by that nội dung, they may bình luận on it, or like that item; và “Joe Smith commented on status update” appears on all of their friends’ news feeds. Additionally, they may share this content, which will post (again, read: advertise) the entire nội dung to their own profiles, & notify their friends to lớn come look. The company’s task, then, is lớn encourage this process as much as possible.

The most important aspect of Facebook kinh doanh is consistency of communication. Creating a Facebook page & then leaving it alone will net a business nothing. To attract fans, a business should regularly post new content in a variety of different formats, so that more people will see and mô tả the page. Content can announce upcoming promotions, spot-light specific products or people, tóm tắt fun facts, provide incentive sầu codes for discounts on products và services, and anything else that will catch the interest of fans.

Given the way Facebook’s news feed works, the recency of a post is a major factor in organizing what a user sees. The average user has more than 130 friends, & may be a tín đồ of several brands, personalities, và organizations. When he or she logs in, there is no way khổng lồ instantly see activity from every one of those sources.

The news feed shows them posts from the friends/etc. they interact with most, and which are more recent. Therefore, a company’s post is only likely lớn be visible on their fans’ news feeds for about three hours after they post it. Furthermore, depending upon the time of day they post, it is likely to lớn be seen by entirely different portions of their tín đồ base.

In addition to lớn varied content and formating, posts should invite customers lớn interact and respond. Businesses should present consistent calls to action, which can be as simple as “watch this,” “lượt thích this,” or “nói qua this.” Additionally, businesses can invite participation through contests & polls (which are also a way to collect market research). Such low-commitment investments encourage familiarity và affinity in their customer base.

This positive sầu relationship can be further promoted through maintaining two-way communication. In other words, when fans post a phản hồi on nội dung, businesses should respond. How much they respond will depover upon how many fans comment, and how much time they can commit to lớn Facebook marketing; but the more any particular người interacts with a page, the more likely he or she is lớn buy. (See also User-Generated Marketing)

What career titles work with Facebook sale strategies?

Internet Marketing Managers
promote company engagement with social truyền thông, including Facebookcoordinate Internet marekting campaigns, including Facebook, Twitter, company blogs & websites, & affiliate programsestablish goals & metrics for kinh doanh efforts through Facebook, and evaluate successassign and monitor teams lớn create nội dung for the company’s Facebook pageEducation & Skills

Most marketing managers have at least a bachelor’s degree (often in sale, advertising, or business management) & substantial successful experience in conducting online commerce. They must be expert in social truyền thông media & online business models. Education preparing them for this career includes classes in sale, market research, consumer behavior, with an emphasis in online market behavior.

What bởi they do?develop promotional videos và other content that can be posted to a company website, and shared through Facebookcreate advertising slogans to represent products and brandsmanage specific promotional assignments, such as conducting an online conchạy thử for Facebook fansadvertise internally as well as externally, so that a company’s employees are more likely lớn become a part of the company’s Facebook người baseEducation và Skills

Most advertising managers have sầu at least a bachelor’s degree in advertising or marketing, as well as substantial successful experience in creating & executing advertising campaigns. They must know how to advertise through multiple communications channels, including social truyền thông. Education preparing them for this career includes classes in truyền thông arts, market research, and consumer behavior.

What bởi vì they do?write short-form press releases to post to lớn a company’s Facebook pageidentify trending attitudes towards a company, và craft messages to responddevelop spotlight stories for particular people or products within the company, which can be shared on the company Facebook page, amuốn other placesdevelop a narrative sầu for the companyEducation & Skills

Public relations managers need at least a bachelor’s degree, usually in public relations or communications; about one-fourth of them also have a master’s degree. Managers often also have sầu a minor in advertising, business management, or kinh doanh. They must also demonstrate expertise in all communications channels, including social truyền thông media. Work experience often begins with an internship supporting more experienced staff members, or writing for a company newsletter or blog. Other necessary skills include excellent speaking và writing ability, organization, và management.

Effective sầu Facebook kinh doanh requires the ability to use social truyền thông effectively, engaging customers such that they increase their participation cấp độ. Both consumer knowledge & excellent communication skills are required, và a good marketing program will help to develop them. (See also Social Media Strategist)

A sale program will teach you how to lớn better understvà your customers. Classes in market research (including statistical analysis) will equip you lớn identify different consumer segments, and how to reach them. You’ll learn how to identify and adjust to changes in supply & demvà, and how to khuyễn mãi giảm giá with various trends & opportunities in the market. As the market has become increasingly shaped by online business và social truyền thông, specific courses of study will prepare you for these domains, & help you underst& how customers function differently in this venue than in the traditional market environment.

Another major area of focus in a marketing program is communications. At a sale school, you will not only learn how khổng lồ communicate through a variety of different means và channels, but you will be required lớn practice speaking and presentations skills in your other classes. You will learn not only sales communication, but also organizational and online communication. Likewise, you’ll not only communicate through words, but also through pictures, videos, graphs, và other truyền thông media. This array of skills will be important when using social media (such as Facebook) to lớn promote your client(s), as you’ll be able to lớn employ multiple methods lớn reach multiple market segments.

To learn more about what a kinh doanh school can vị for you, request information from schools with degrees in sale. You might even be able to lớn contact them through their Facebook pages.