Where to find memories?

Facebook’s ‘On This Day’ is now ‘Memories’ and we still think it’s pointless

Story byRachel KaserInternet Culture Writer

Rachel is a writer và former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horseback (show all) Rachel is a writer and former game critic from Central Texas. She enjoys gaming, writing mystery stories, streaming on Twitch, and horsebaông chồng riding. Check her Twitter for curmudgeonly criticisms.

Facebook is making a new page called Memories, an expansion of On This Day, a pointless feature in which Facebook spits out your own most popular posts and calls it nostalgia. Now it proposes to throw even more of your own memories khổng lồ you.

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The new Memories page, announced by Facebook today, takes the usual On This Day stuff và expands it lớn include Friends Made On This Day, weekly và monthly recaps, & memories you may have missed by not logging into Facebook on a particular day. It’s the same sort of thing you already see littering your News Feed day in, day out.

On This Day was a mildly interesting gimmichồng back when it originally debuted — and when it was a transparent rip-off of Timehop. But nowadays, it’s yet another annoying post clogging up the Facebook News Feed.

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If you find it a meaningful reminder of past events — và some of you must, as the service had several million active users at last count — then good for you. But I find it one of the most pointless of the site’s many extraneous features — và I doubt it’ll actually be much good to anyone.

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First, given all the turmoil Facebook has been through since March, maybe it’s not the best idea lớn keep reminding us how much data the company has on us which it can produce at a moment’s notice.

Second, it’s one of Facebook’s most shallow features — và it’s only going to lớn become more so once it becomes Memories. Usually, the stuff Facebook chooses to show you isn’t necessarily the most meaningful or important. Often, its the stuff which has the most likes or reactions. Sometimes it’s stuff you’d rather not relive sầu — I found that out when Facebook fed me bachồng a picture of my deceased mother.

And while having a Friover Made On This Day feature sounds rather pleasant, Facebook already has those Friendaversary cards that show up in our News Feeds sporadically, making that particular perk redundant.

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Overall, it sounds like Facebook is devoting resources lớn add depth to lớn a feature that doesn’t feel worth the effort. In its khung now, On This Day is doing as much as it needs to bởi. Now all I can think about is how many more of these memories I’m going khổng lồ have khổng lồ opt out of on my front page.

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