About common sizes for responsive display ads

Online ads have sầu become a daily part of mạng internet life. For new marketers, it can be confusing getting a grasp on the scope & variety of online ads available. We"ve sầu compiled a thorough danh sách to lớn help catagorize và explain each khung of online ads present on the web. Enjoy!


Google Search Ads

Google tìm kiếm ads are online ads that appear alongside the search engine result page when users tìm kiếm a từ khoá query on Google. These ads are PPC, or pay-per-cliông xã ads, in which advertisers pay for each ad clichồng. Google’s PPC search ads are managed by Google’s AdWords advertising platsize, which allows advertisers lớn bid on từ khóa, craft ad text, set budgets, & more. To advertise on Google AdWords, you"ll need khổng lồ create a Google AdWords Account. 




AdWords Ads

AdWords ads are online advertisements created within Google’s AdWords advertising platform, identical lớn Google search ads.

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PPC ads, AKA pay-per-cliông xã ads, are advertisements in which the cost of advertising is determined by the number of clicks an ad receives. AdWords & Bing Ads both use a pay-per-cliông chồng Model.

Bing Ads

Bing ads are similar to Google ads in that they work on a pay-per-click basis. Advertisers can manage their ads through the Bing Ads service, formerly known as Microsoft adCenter. You can get started with creating Bing Ads here once you have a Bing Ads Account.



Facebook Ads

Facebook ads exist in many different forms, each offering chất lượng pros và cons for advertisers looking to lớn market on Facebook. To learn all about Facebook advertising, read our Facebook Marketing blog post, or check out our các mục of 45 Facebook advertising tips.

Marketplace ads appear in the side columns of the Facebook website with a headline, copy, and an image.


Promoted Posts are Facebook ads that let advertisers pay a flat rate to lớn promote a single post on their Facebook business page. The promoted post reaches more fans và friends of fans than a regular post.


Sponsored Stories show a user’s interaction with an advertisers page or product to lớn the user’s friends and larger network. Sponsored Stories are also one size of Facebook ads that can appear in a user’s newsfeed.


FBX, or Facebook Exchange, are Facebook ads that implement rekinh doanh. These ads take into lớn account a user’s web surfing history data, letting an advertiser show an ad for a sản phẩm a user was looking at earlier on the advertiser’s website.


To see more examples, check out our Ultimate Facebook Ad Types Cheatsheet.

Twitter Ads

Twitter ads refer khổng lồ the paid boosts that brands on Twitter can use lớn extkết thúc the reach of their tweets, promote a chosen hashtag, or gain more followers.

Promoted Tweets lets advertisers’ tweets reach more people’s home feeds, and offer a healthy batch of targeting options. Twitter ads also include Promoted Accounts, letting advertisers show up more often in Twitter’s Who lớn Follow recommendation feature. Promoted Trends gets your custom hashtag in the Trends bar, earning additional attention và notice from the Twitterverse. If you"re looking to lớn advertise on Twitter, kiểm tra out these Twitter ad examples.


Tumblr Ads

Tumblr ads come in a few different formats – Tumblr Radar và Spotlight allow for “sponsors,” aka advertisers, khổng lồ be featured in areas where Tumblr highlights chất lượng content and accounts. With 54 million users posting 70 million posts per day that get over half a billion page views each day, the Tumblr community is an active sầu và lively one.

Tumblr also offers sponsored web post ads, which are pieces of Tumblr nội dung crafted by advertisers that appear in users’ main dashboard feed, integrated with normal, user-generated nội dung. These Tumblr ads have small dollar signs khổng lồ mark them as advertising nội dung. In order lớn post your online ads onto lớn the Tumblr platsize, you"ll have khổng lồ become a Tumblr sponsor.


Banner Ads

Banner ads are image-based advertisements that often appear in the side, top, & bottom sections of websites. They can range widely in terms of form size, thiết kế, & function. You"ll typically find them in all sorts of news-based websites, blogs, và specialized web communities. Many websites brokerage their ad space with ad exchanges such as Google"s Display Network, or you can buy the ad space in the same manner you"d buy an ad on a newspaper.


Google Display Ads

Google Display Ads are a khung of contextual banner ads used in the Google Display Network, Google’s collection of network sites that agree to lớn host display ads. The Google Display Network also includes Google properties such as YouTube, Gmail, Blogger, etc. Google Display ads can be text, images, và even video based. To serve sầu online ads on the Google Display Network, you need to lớn start by using Google AdWords.


Retargeting Ads

Retargeting ads (see similar, Google Remarketing) entice a user to visit a site by taking into lớn account the user’s past website history. When a user visits a trang web, a retargetting chiến dịch cookie is attached to lớn the visitor, taking note of what pages và products the user visits while browsing the site.

Once the user leaves the advertiser’s site and begins journeying lớn other websites, targetting ads can be made to lớn appear in certain ad spaces, displaying ads that specifically Điện thoại tư vấn out what the user was looking at on the advertiser’s site earlier.


Retargeting ads tkết thúc lớn persize drastically better than regular banner ads, with higher click-through rates và conversions. If you"re already using Google AdWords, we have sầu a step-by-step tutorial on creating your own Google AdWords remarketing ad.

Flash Ads

Flash ads are banner ads that use Flash design, often featuring interactive sầu elements to entice users. While flash is still used subtly in certain display ads, the playful, interactive sầu, và somewhat hokey flash ads that were common in the millennial years are no longer considered a popular khung of banner ad.


Reddit Ads

Reddit ads are advertisements featuring a headline title, destination URL, & an optional phokhổng lồ. Reddit ads work on a bid-based system, in which advertisers can mix chiến dịch budgets and choose how long they want their chiến dịch khổng lồ run for. Reddit ads allow for some unique targeting options & are often fairly cheap, with low cost-per-impressions.

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What really makes Reddit ads unique are the comments & voting – users can upvote or downvote your ad, giving advertisers an easy read on if users lượt thích or dislike an ad. Each ad, lượt thích all other posts on Reddit, has a bình luận section. This can be useful for advertisers because it allows users khổng lồ provide direct feedbachồng that goes straight to lớn the advertiser.


The best Reddit ads take their audience inkhổng lồ consideration – Reddit is predominantly frequented by a young, tech-savvy audience, mostly males. On a whole, the Reddit community is very wary of blatant kinh doanh, so posting a Reddit advertisement can be a bit like playing with fire. If done properly, Reddit ads can bring a lot of attention for low cost. You can advertise on Reddit through their trang web.

Smartphone Ads

điện thoại ads are ads that appear on smartphones, tablets, and any other thiết bị di động device. Many social truyền thông platforms, websites, & apps offer their own chất lượng Mobile ad options. If you advertise on Google AdWords, you can advertise khổng lồ sản phẩm điện thoại devices by taking advantage of Enhanced Campaigns.


Phokhổng lồ by Rob Zand


In-Game Ads

In-trò chơi ads are advertisements that exist within computer or đoạn phim games. One of the most common examples of in-game advertising is billboards appearing in sport games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols.


AdMob Ads

AdMob Ads are advertisements that appear within mobile apps. AdMob itself is Google’s điện thoại advertising platkhung, enabling app creators to lớn make revenue off of không tính tiền games by offering ad space, và allowing advertisers to lớn get ad spots in the most popular sản phẩm điện thoại games & apps.

AdMob ads can appear as mobile-optimized text ads, image-based banner ads, or even interstitials ads, which use rich HTML5. 


Email Ads

Thư điện tử ads are advertisements sent lớn users via web mail. Email ads can be used khổng lồ notify subscribers of certain promotions, discounts, or new features, ahy vọng other uses.

Most gmail advertisements feature a large image with minimal text; users will not waste large amounts of time reading email ads, so it’s important lớn make your message as clear and concise as possible. Email ads also rely on a compelling subject line to lớn ensure that a user will open the tin nhắn.


Email ads have sầu specific rules – the CAN-SPAM Act of 2003, created to prsự kiện gmail spam for users, authorizes a $16,000 penalty per violation for spamming individuals, which is why many gmail marketers in the US use an email service or software to make sure they are in compliance with the Act.

Gmail Ads

Gmail ads in Google’s online gmail service are contextual ads that are generated by an automated process that scans a user’s emails khổng lồ discover interests & topics that are relevant to lớn the user. If a user is writing và receiving many emails about air conditioners, that user may see ads about air conditions appear within the Gmail client.

While privacy advocates are wary of such practices, Gmail advertising is fully automated & Google asserts that no humans read user emails, only robots.


Video Ads

Video ads are growing in popularity as better mạng internet speed performance & online advancements make it fast và easy lớn watch videos on the website. The most successful Clip ads avoid blatant advertising, opting instead for educational, how-khổng lồ đoạn phim nội dung that naturally appeals khổng lồ users, with some (if any) hàng hóa suggestions discreetly integrated. Humorous video clip ads also persize well, with some funny đoạn Clip ad network campaigns finding enormous success, especially when an interactive sầu element is added. 


YouTube Ads

YouTube ads are ads that appear on Google’s video-sharing site. Since Google obtained ownership of YouTube, advertising on YouTube has become nearly as easy và customizable as advertising on AdWords.

YouTube ads provide a number of targeting options & several different ad formats. YouTube advertisements can appear as banner ads, in-đoạn Clip overlay ads, in-stream đoạn phim ads (which are video ads that appear before or during another YouTube video), as well as several other setups.


Pinterest Ads

Pinterest ads are simply pieces of content pinned by brands & advertisers. When kinh doanh a specific product, marketers create Pinterest advertisements by adding a dollar sign before the price amount to the mô tả tìm kiếm. This tells Pinterest that this tác phẩm is for sale at that specific price. Pinterest marketers can then link the pinned item to the official hàng hóa page to drive retail traffic.


Some marketers also implement their own form of Pinterest advertising by hosting contests on Pinterest. While this doesn’t result in direct sales, contests are a great way khổng lồ drum up user attention, engagement, và boost site traffic, depending on how the conthử nghiệm is organized. Take note that while you vì chưng not have sầu khổng lồ pay Pinterest lớn create ads, you will have sầu khổng lồ spend significant time and effort to lớn create beautiful online ads to lớn attract lurking buyers on Pinterest. chú ý that Pinterest ads work best on tangible B2C products.

Instagram Ads

There are at the moment no “official” Instagram ads – just brands being creative sầu and producing Instagram pics that can be shared right alongside user-crafted nội dung.


Vine Ads

Vine ads operate the same way Instagram ads vì chưng – there are no official Vine ads at the moment, but many brands and advertisers produce Vine đoạn Clip ads that serve as natural content-based advertising, integrating with regular used-crafted nội dung. 

Good Vine ads take a clue from other successful Vines by creating 6-second nội dung that stands out, often implementing stop-motion techniques. 




Other Forms of Advertising

While we"re primarily concerned with showing online ad examples, it"s worth giving a quick overview of other more comtháng, offline forms of advertising as well!

TV Ads

TV ads are a very expensive sầu but still well regarded khung of advertising that’s as old as television itself.

TV ads are a khung of outbound kinh doanh, also known as interruption marketing, which relies on interrupting viewers in an effort khổng lồ get their attention. In order khổng lồ avoid being received as obnoxious by viewers, many television ads now make an effort to lớn appeal khổng lồ a viewer’s emotions through humor, a sense of goodwill, nostalgia, or even sometimes anger or sadness. For many TV ads, the main objective is khổng lồ be emotionally powerful và memorable.

Newspaper Ads

News ads are thought by many to lớn be a thing of the past, but they still offer value, especially when targeting audiences who may not be online often. News ads can build brvà awareness, although tracking the performance of newspaper advertisements is nearly impossible. Online ads, on the other hvà, offer audience targeting options, performance measurement analytics, và a wealth of other advantages against classic news ads.

Radio Ads

Radio ads are similar to lớn TV ads and newspaper ads in that they too are a size of outbound marketing that seeks out attention through interruption. As with other forms of advertising that don’t operate online, radio ads can be difficult lớn measure & track.

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Urban Advertising

Urban advertising is advertising that, at its most basic, exists in densely populated cities. Urban advertising often takes advantage of setting to shochồng or inspire awe in viewers. Urban advertising also often exists as a form of alternative advertising, using unconventional or chất lượng methods of spreading a message.

Chuyên mục: SEO