Analytics Tools & Solutions For Your Business


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If you don"t know what Google Analytics is, haven"t installed it on your trang web, or have sầu installed it but never look at your data, then this post is for you. While it"s hard for many lớn believe sầu, there are still websites that are not using Google Analytics (or any analytics, for that matter) khổng lồ measure their traffic. In this post, we"re going to look at Google Analytics from the absolute beginner"s point of view. Why you need it, how to get it, how khổng lồ use it, và workarounds lớn common problems.

Why you need Google Analytics

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your trang web that you can answer using Google Analytics.

How many people visit my website?Where vì my visitors live?Do I need a mobile-friendly website?What websites send traffic lớn my website?What sale tactics drive sầu the most traffic lớn my website?Which pages on my trang web are the most popular?How many visitors have I converted inkhổng lồ leads or customers?Where did my converting visitors come from and go on my website?How can I improve sầu my website"s speed?What blog nội dung vày my visitors like the most?

There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners. Now let"s look at how you can get Google Analytics on your trang web.

How lớn install Google Analytics

First, you need a Google Analytics trương mục. If you have sầu a primary Google trương mục that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should phối up your Google Analytics using that Google trương mục. Or you will need to lớn create a new one.

This should be a Google trương mục you plan lớn keep forever and that only you have sầu access to lớn. You can always grant access to lớn your Google Analytics khổng lồ other people down the road, but you don"t want someone else to lớn have full control over it.

Big tip: don"t let your anyone (your web designer, website developer, web host, SEO person, etc.) create your website"s Google Analytics tài khoản under their own Google account so they can "manage" it for you. If you & this person part ways, they will take your Google Analytics data with them, và you will have khổng lồ start all over.

1. Set up your account and property

Once you have a Google account, you can go lớn Google Analytics & cliông chồng the Sign inkhổng lồ Google Analytics button. You will then be greeted with the three steps you must take khổng lồ set up Google Analytics.


After you click the Sign Up button, you will fill out information for your trang web.


Google Analytics offers hierarchies to lớn organize your tài khoản. You can have up khổng lồ 100 Google Analytics accounts under one Google trương mục. You can have sầu up lớn 50 trang web properties under one Google Analytics trương mục. You can have up lớn 25 views under one trang web property.

Here are a few scenartiện ích ios.

SCENARIO 1: If you have one website, you only need one Google Analytics account with one website property.SCENARIO 2: If you have sầu two websites, such as one for your business and one for your personal use, you might want to create two accounts, naming one "123Business" and one "Personal". Then you will mix up your business trang web under the 123Business trương mục and your personal trang web under your Personal trương mục.SCENARIO 3: If you have sầu several businesses, but less than 50, and each of them has one website, you might want to lớn put them all under a Business account. Then have a Personal account for your personal websites.SCENARIO 4: If you have several businesses and each of them has dozens of websites, for a total of more than 50 websites, you might want khổng lồ put each business under its own trương mục, such as 123Business account, 124Business trương mục, and so on.

There are no right or wrong ways khổng lồ set up your Google Analytics account—it"s just a matter of how you want to lớn organize your sites. You can always rename your accounts or properties down the road. Note that you can"t move sầu a property (website) from one Google Analytics trương mục to lớn another—you would have sầu khổng lồ set up a new property under the new trương mục và thua thảm the historical data you collected from the original property.

For the absolute beginner"s guide, we"re going lớn assume you have sầu one trang web and only need one view (the default, all data view. The thiết lập would look something like this.


Beneath this, you will have the option khổng lồ configure where your Google Analytics data can be shared.


2. Install your tracking code

Once you are finished, you will cliông chồng the Get Tracking ID button. You will get a popup of the Google Analytics terms và conditions, which you have sầu khổng lồ agree lớn. Then you will get your Google Analytics code.

This must be installed on every page on your trang web. The installation will depkết thúc on what type of website you have sầu. For example, I have a WordPress website on my own domain using the Genesis Framework. This framework has a specific area to add header & footer scripts khổng lồ my trang web.


Alternatively, if you have sầu a WordPress on your own domain, you can use the Google Analytics by Yoast plugin khổng lồ install your code easily no matter what theme or framework you are using.

If you have a trang web built with HTML files, you will add the tracking code before the tag on each of your pages. You can vì this by using a text editor program (such as TextEdit for Mac or Notepad for Windows) & then uploading the tệp tin to your website host using an FTPhường program (such as FileZilla).


If you have a Shopify e-commerce store, you will go lớn your Online Store settings & paste in your tracking code where specified.


If you have a blog on Tumblr, you will go lớn your blog, cliông xã the Edit Theme button at the top right of your blog, & then enter just the Google Analytics ID in your settings.


As you can see, the installation of Google Analytics varies based on the platsize you use (nội dung management system, website builder, e-commerce software, etc.), the theme you use, and the plugins you use. You should be able to lớn find easy instructions khổng lồ install Google Analytics on any website by doing a web tìm kiếm for your platsize + how lớn install Google Analytics.

Set up goals

After you install your tracking code on your website, you will want to configure a small (but very useful) setting in your website"s profile on Google Analytics. This is your Goals setting. You can find it by clicking on the Admin liên kết at the top of your Google Analytics và then clicking on Goals under your website"s View column.


Goals will tell Google Analytics when something important has happened on your website. For example, if you have sầu a website where you generate leads through a tương tác size, you will want to find (or create) a thank you page that visitors end upon once they have sầu submitted their tương tác information. Or, if you have a website where you sell products, you will want lớn find (or create) a final thank you or confirmation page for visitors khổng lồ land upon once they have completed a purchase.

That URL will likely look something lượt thích this.

In Google Analytics, you will click on the New Goal button.


You will choose the Custom option (unless one of the other options are more applicable lớn your website) and click the Next Step button.


You will name your goal something you will remember, select Destination, & then click the Next Step button.

You will enter your thank you or confirmation page"s URL after the .com of your trang web in the Destination field and change the drop-down khổng lồ "Begins with".


You will then toggle the value & enter a specific dollar value for that conversion (if applicable) and cliông chồng Create Goal to complete the setup.

If you have other similar goals / conversions you would like to traông xã on your trang web, you can follow these steps again. You can create up to 20 goals on your website. Be sure that the ones you create are highly important to lớn your business. These goals (for most businesses) include lead khung submissions, email menu sign ups, & purchase completions. Depending on your website và its purpose, your goals may vary.

chú ý that this is the simplest of all conversion tracking in Google Analytics. You can đánh giá the documentation in Google Analytics support to lớn learn more about setting up goal tracking.

3. Set up site search

Another thing you can set up really quickly that will give you valuable data down the road is Site Search. This is for any trang web with a tìm kiếm box on it, lượt thích the tìm kiếm box at the top of the Blog.


First, run a search on your trang web. Then keep the tab open. You will need the URL momentarily.


Go khổng lồ your Google Analytics Admin thực đơn again, & in the View column, cliông xã on View Settings.


Scroll down until you see Site Settings & toggle it to On.


Look baông xã at your URL for your search results. Enter the query parameter (usually s or q) and click Save. On, for example, the query parameter is q.


This will allow Google Analytics khổng lồ track any searches made on your website so you can learn more about what your visitors are looking for on specific pages.

4. Add additional accounts và properties

If you want khổng lồ add a new Google Analytics trương mục, you can do so by going khổng lồ your Admin menu, clicking on the drop-down under the Account column, và clicking the Create New Account link.


Likewise, if you want khổng lồ add a new website under your Google Analytics account, you can bởi so by going khổng lồ your Admin thực đơn, clicking on the drop-down under the Property column, and clicking the Create New Property links.

Then you will continue through all of the above-mentioned steps.

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Once you"ve installed Google Analytics on your website(s), phối up your goals, and set up site search(es), you should wait about 24 hours for it khổng lồ start getting data. Then you will be able khổng lồ start viewing your data.

5. View Google Analytics data

Once you start getting in Google Analytics data, you can start learning about your website traffic. Each time you log in to Google Analytics, you will be taken lớn your Audience Overview report. Alternatively, if you have sầu more than one trang web, you will be taken khổng lồ your danh mục of websites to lớn choose from, & then taken to the Audience Overview report for that website. This is the first of over 50 reports that are available to lớn you in Google Analytics. You can also access these reports by clicking on the Reporting link at the top.


6. Standard report features

Most of the standard reports within Google Analytics will look similar to this. At the top right, you can cliông chồng on the drop-down arrow next to your trang web khổng lồ switch lớn different websites within all of your Google Analytics accounts. Or you can clichồng the Home liên kết at the top.


In the report at the top right, you can click on the dates to change the date range of the data you are viewing. You can also check the Compare box to compare your data from one date range (such as this month) lớn a previous date range (such as last month) to lớn view your data.


You can hover over a variety of areas on your Google Analytics reports to lớn get more information. For example, in the Audience Overview, hovering over the line on the graph will give you the number of sessions for a particular day. Hovering over the metrics beneath the graph will tell you what each one means.


Beneath the main metrics, you will see reports that you can switch through lớn see the top ten languages, countries, cities, browsers, operating systems, services providers, & screen resolutions of your visitors.


You can clichồng the full report liên kết on each to lớn see the full reports. Or you can clichồng on any of the top ten link to see more details. For example, clicking on the United States in Countries will take you to lớn the full Location report, focused in on visitors from states within the US.


In this view, you can hover over each state to see the number of visitors from that state. You can scroll down to lớn the table and hover over each column name to learn more about each metric.


You can also cliông chồng on the name of each state lớn see visitors from cities within the state. Effectively, any time you see a clickable liên kết or a ? next lớn something, you can cliông xã on it or hover over it to learn more. The deeper you dive into your analytics, the more interesting information you will find.

7. Types of Google Analytics reports

Speaking of reports, here is quichồng summary of what you will find in each of the standard Google Analytics reporting sections, accessible in the left sidebar.


Everything in (parenthesis) is a specific report or set of reports within the following sections that you can refer to lớn.

Audience reports

These reports tell you everything you want lớn know about your visitors. In them, you will find detailed reports for your visitors" age and gender (Demographics), what their general interests are (Interests), where they come from (Geo > Location) và what language they speak (Geo > Language), how often they visit your trang web (Behavior), & the công nghệ they use to lớn view your trang web (Technology & Mobile).

Acquisition reports

These reports will tell you everything you want khổng lồ know about what drove sầu visitors khổng lồ your trang web (All Traffic). You will see your traffic broken down by main categories (All Traffic > Channels) & specific sources (All Traffic > Source/Medium).

You can learn everything about traffic from social networks (Social). You can also connect Google Analytics to AdWords khổng lồ learn more about PPC campaigns & lớn Google Webmaster Tools / Search Console khổng lồ learn more about tìm kiếm traffic (Search Engine Optimization)

Behavior reports

These reports will tell you everything you want to lớn know about your nội dung. Particularly, the top pages on your website (Site Content > All Pages), the top entry pages on your website (Site Content > Landing Pages), and the top exit pages on your trang web (Site Content > Exit Pages).

If you set up Site Search, you will be able lớn see what terms are searched for (Site Search > Search Terms) and the pages they are searched upon (Site Search > Pages).

You can also learn how fast your website loads (Site Speed) as well as find specific suggestions from Google on how khổng lồ make your website faster (Site Speed > Speed Suggestions).

8. Conversions

If you mix up Goals within your Google Analytics, you can see how many conversions your trang web has received (Goals > Overview) và what URLs they happened upon (Goals > Goal URLs). You can also see the path that visitors took lớn complete the conversion (Goals > Reverse Goal Path).

Speaking of goals và conversions, most of the tables within Google Analytics standard reports will tie specific data to your conversions. For example, you can see the number of conversions made by visitors from California in the Audience > Geo > Location report. You can see the number of conversions made by visitors from Facebook in the Acquisitions > All Traffic > Source/Medium report. You can see the number of conversions made by visitors who landed on specific pages in the Behavior > Site Content > Landing Pages report.


If you have sầu multiple goals, you can use the dropdown at the top of that section of data khổng lồ switch khổng lồ the goal you want to lớn view or all of your goals if you prefer.

9. Shortcuts & emails

While you won"t need every report within Google Analytics, you should explore them all khổng lồ see what they have sầu lớn offer. When you find some that you want to lớn visit again & again, use the Shortcut liên kết at the top of the report lớn add them to lớn the Shortcuts in your left sidebar for faster access.


Or, use the email button to have sầu them emailed lớn you (or others on your team) on a regular basis.


If you choose to lớn skết thúc emails lớn someone outside of your organization, be sure khổng lồ regularly kiểm tra your emails by going lớn your Admin thực đơn and clicking on the Scheduled Emails box under the View column khổng lồ ensure only people working with your company are getting your data.


FAQs about Google Analytics

Got a few questions? Here are some of the comtháng ones that come up with Google Analytics.

1. How bởi vì I nói qua my Google Analytics data with someone?

You don"t have to lớn give sầu your Google tài khoản information over khổng lồ someone who needs access khổng lồ your Google Analytics data. You just need lớn go to lớn your Admin menu and under the Account, Property (website) or View you want someone to see, cliông chồng the User Management thực đơn.

From there, you can add the email address of anyone you would like lớn view your Google Analytics data & choose the permissions you would lượt thích them to have.


2. I don"t like viewing the reports in Google Analytics. Can someone just summarize the data for me?

Yes! Quill Engage is a service that will take your Google Analytics data and summarize it in an easy-to-read report for you. Best of all, it"s không tính phí for up to ten profiles (websites).


3. I have sầu a dozen websites, và I don"t want to lớn kiểm tra each of their Google Analytics on a daily basis. What do I do?

You have two options in this scenario. You start by going to lớn the trang chủ screen of Google Analytics. There, you will find a listing of all your websites và an overview of the top metrics—sessions, average session duration, bounce rate, & conversion rate.


You can also try business dashboard solutions like Cyfe. For $19 a month, you can create unlimited dashboards with unlimited widgets, including a large selection of data from Google Analytics, alongside data from your social truyền thông networks, keyword rankings, stats, & more.


This solution significantly cuts down on the time spent looking at analytics across the board for your entire business.

4. Google Analytics says that 90%+ of my organic keywords are (not provided). Where can I find that information?

(not provided) is Google"s way of protecting search engine user"s privacy by hiding the keyword they use to lớn discover your website in tìm kiếm results. Tools lượt thích Google Webmaster Tools (now Search Console, free), Authority Lab"s Now Provided Reports (paid), và Hittail (paid) can all help you uncover some of those keyword.


They won"t be linked khổng lồ your conversions or other Google Analytics data, but at least you will have sầu some clue what từ khóa searchers are using to find your trang web.

5. How bởi vì I use Custom Reports, Dashboards, and Segments?

If you"re ready khổng lồ move sầu khổng lồ the next màn chơi in Google Analytics, Custom Reports, Dashboards, & Segments are the way to lớn go.

Custom Reports (under the Customization menu at the top) allow you to lớn create reports that look similar to the standard Google Analytics reports with the metrics you want khổng lồ view.


Dashboards allow you lớn view your Google Analytics data in a dashboard format. You can access them at the top of the left sidebar.


Segments allow you khổng lồ view all of your Google Analytics data based on a specific dimension, such as all of your Google Analytics data based on visitors from the United States. You can also use them lớn compare up khổng lồ four segments of data, such as United States versus United Kingdom traffic, search versus social traffic, di động versus desktop traffic, and more. You can access Segments in each of your reports.

The nice part about these is that you don"t have to create them from scratch. You can start by using pre-defined Custom Reports, Dashboards, & Segments from the Google Solutions Gallery.


There, you will find lots of Custom Reports, Dashboards, Segments, & other solutions that you can import inkhổng lồ your Google Analytics và edit lớn fit your needs. Edit Custom Reports with the Edit button at the top.

Edit Dashboards using the Add Widget or Customize Dashboard buttons at the top.


Edit Segments by clicking the kích hoạt button inside the Segments selector box và choosing Edit.


Or, when you have applied Segments to your reports, use the drop-down arrow at the top right to lớn find the Edit option.


As you get used to lớn editing Custom Reports, Dashboards, & Segments, you will get more familiar with the way each works so you can create new ones on your own.

In conclusion

I hope you"ve sầu enjoyed this beginner"s introduction lớn Google Analytics for beginners. If you"re a beginner and have a burning questions, please ask in the comments. I"ll be happy to help!