Google hummingbird

What is Google Hummingbird?

Google Hummingbird is a new tìm kiếm platform introduced in September 2013. This update revolutionized Google search because it helped lớn bring meaning to the words that people were typing in their queries. Instead of just matching vocabulary in the query to lớn vocabulary in the tìm kiếm results, the new algorithm works lớn underst& the meaning of the query & match it with relevant results.

Bạn đang xem: Google hummingbird

With Hummingbird, Google took the meaning giải pháp công nghệ that helped lớn power earlier advancements, such as the Knowledge Graph, and applied it to lớn the billions of pages available online.

Google gave sầu a few examples of how Hummingbird impacted tìm kiếm. For example, if you searched for “pay your bills through citizens bank and trust bank” before the update, your search would bring up the homepage for the ngân hàng. After Hummingbird, you receive the links directly for the page about paying bills.

Latest Google Algorithm Updates

How does the Hummingbird update impact SEO?

The clearest impact of the Google Hummingbird update on SEO was a decreased focus on từ khoá. It is no longer as important that the words you use in your content directly match the words used in the person’s query.

Xem thêm: Mẫu Bảng Tổng Hợp Nhập Xuất Tồn Vật Tư, Hàng Hóa, File Quản Lý Kho Nhập Xuất Tồn Trên Excel

While some argued that this meant từ khoá were obsolete, really it just means that their importance has shifted. Now, instead of writing content for specific từ khóa, you need lớn create content that addresses particular topics. Keyword retìm kiếm, like the capabilities you have through the Data Cube, remains important because it sheds light on the topics that people tìm kiếm for the most. Performing this research will help you align your content creation process with what your targeted customers want to lớn see.

How bởi vì I optimize content for Google Hummingbird?​

With the Hummingbird update, Google made it even more clear that their primary concern is the experience of the over user. To properly optimize your content, therefore, you need lớn follow these tips:

Outline your targeted buyer personas & the journey they take towards a purchase.Create content that uses the từ khoá naturally throughout the piece, including in the H1 & H2 tags as well as the body toàn thân. The từ khóa should also ideally be used in the alt tags for images & in the meta mô tả tìm kiếm khổng lồ make it very obvious to both prospective sầu visitors and to lớn Google that your site is relevant for this particular topic.Use semantically related từ khóa occasionally in your nội dung as well lớn further demonstrate your relevance.Trachồng metrics for your piece, including traffic, engagement, & impact on conversions so you gain a more accurate look at how well your piece is reaching your targeted audience và accomplishing your goals. This will help you modify và adjust your strategies moving forward.

Xem thêm: Norketamine - Alprazolam (Xanax): What Are The Facts

The Google Hummingbird algorithm was an important adjustment in the world of SEO because it greatly impacted how the search engine interpreted websites và found the optimal results for users. Brands that want to remain relevant should make sure that they underst& how to optimize for semantic tìm kiếm while creating nội dung that adds value for the user.

Chuyên mục: SEO