Hot searches

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There are literally billions and billions of searches performed in Google every year. Wouldn’t it be great to harness that information và use it at will? Want lớn use it to lớn help drive sầu your SEO and nội dung creation efforts? How about to lớn better underst& your target audience’s behaviors và interests? Well, there is a way và a great tool to guide you. Google Trends is available, & once you start using it, you’ll find it hard to lớn stop.

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During a recent CXiaoMi MI Twitter chat on small business nội dung sale, one participant expressed particular interest in ways Google Trends can be used for nội dung. In response, here are a few features you may be surprised khổng lồ learn about this versatile tìm kiếm tool. (And, if you’re interested, you can view the transcript of that chat here, or see the highlights in the SlideShare at the bottom of this page.) 

The basics

Google explains that, “Google Trends gives you a glimpse into lớn the topics the world is searching for.” The trends begin in the year 2004 và go forward. These trends can be sorted by types of searches (web, image, news, products, or YouTube), geographical areas, time span, và categories, and the tool allows you to compare up to five tìm kiếm terms at a time.

Other useful Google Trends features include Hot Searches và Top Charts. Hot Searches lists the top searches by day — Google says it updates this data in real time. (You can view this data for different countries.) Top Charts are lists of the most popular searches in Google by categories that are updated monthly. (Currently this data is available for the United States only.) Google listens lớn feedback & takes requests inkhổng lồ consideration as khổng lồ which charts it creates và curates. Here are the current offerings, và their most popular topics:

Business và Politics: Business People, Colleges and Universities, Energy Companies, Financial Companies, Government Bodies, Politicians, U.S. GovernorsEntertainment: Actors, DJs, Kid’s TV, Movies, Musical Artists, People, Reality Shows, Songs, TV Shows, Teen Top ArtistsNature & Science: Animals, Chemical Elements, Dog Breeds, Medications, Scientists, Software Technologies, Space ObjectsShopping: Car Companies, Cars, Fashion Brands, Retail Companies, Sports CarsSports: Athletes, Baseball Players, Baseball Teams, Basketball Players, Basketball Teams, Soccer Players, Soccer Teams, Sports Teams (What! No football?)Travel & Leisure: Authors, Books, Cities, Cocktails, Countries and Regions, Drinks, Food, Games, Quiông chồng Service Restaurants, Whiskeys

So exactly how can all this Google trending data help with nội dung marketing? Here are some ideas for enhancing your nội dung creation processes & projects through Google Trends insights:

1. Punch up your keyword research 

Keyword research, và its results, drives everything you bởi vì online. So it’s very important to lớn get it right. Once you’ve sầu created your menu of từ khóa using Google Analytics and Webmaster Tools, và have sầu refined it in Google AdWords, you can use Google Trends to lớn help confirm your choices — & maybe find a few new ones.

As mentioned, you can compare up to five sầu terms at a time. For example, let’s look at some keywords about weightlifting (below):

Enter and compare the terms “weight lifting,” “strength training,” và “lifting weights” — for our purposes, we’ll choose khổng lồ look at data from the United States only. “Weight lifting” is the clear winner here.

Below the resulting graph, Google Trends will also các mục related keywords — this provides suggestions of additional từ khóa you might want to lớn add lớn your comparisons. Then cliông chồng “Rising” — this creates a danh mục of related từ khóa that are rising in popularity during a given time period and are trending on Google.

On a side note, notice the spike in searches for “weight lifting” (marked with an “L” in the chart). The “news headlines” is checked & produces these letters over the graph. Hover over the letter on top of the spike & you see a headline about Đài Loan Trung Quốc winning a gold medal for weightlifting in the Olympics — the event that caused the temporary rise in searches.

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2. Website từ khoá checkup

Do a periodic checkup on the keywords and key phrases that your website has been optimized for. Enter your từ khoá into Google Trends to see if any are trending downward — if this is the case, you might want lớn consider changing it up.

You can also check terms that are targeting certain geographical areas. There might be a specific service area that you cater lớn, so these geo terms can be your bread and butter. Enter those keywords, & narrow your query khổng lồ the appropriate geographical area lớn discover regional search trends.

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3. Content idea discovery

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The Google Trends tool can help you conduct your own mini brainstorming sessions. Go ahead, plug in some terms just for fun, or that are related khổng lồ your business. Then check any spikes in tìm kiếm patterns for events that occurred at any particular point in time. I’ll bet the light bulb over your head is switching on. Next, check the related terms, as well as the rising terms that are provided — are even more ideas bubbling to the top of your mind?

Rethành viên the Hot Searches I mentioned above? If you want khổng lồ be super hip, produce a blog post or two, or perhaps some social media nội dung about the trendy search topic du jour. To find more potential terms related lớn your topics, head over khổng lồ the Top Charts tool in the left-side navigation, & see what transpires.

For example, choose, “Animals,” then “Dogs,” then clichồng “Explore.” You’re baông xã at the graph page and there are a bunch of related và rising keyword listed for you. Hmm, maybe you need to lớn write an article about Russian Mountain Dogs? And if you see the word “Breakout” listed under the rising terms, this means that searches for this term have sầu increased 5,000 percent or more.

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4. Content calendar creation facilitation

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Creating a nội dung calendar can sometimes be a drag. But using Google Trends khổng lồ help you identify cyclical patterns can make the process a little less painful.

By following these patterns, you can plan lớn create content on a given topic at the times when searches are most likely khổng lồ trkết thúc upward. Seasonality is where it’s at in content sale. For instance, tìm kiếm for “birthday các buổi tiệc nhỏ ideas” và “baby shower ideas.” Did you know that both of these searches always peak in January?

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5. Video content production ideas

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Video content is hot right now. Want proof? Just go and tìm kiếm “đoạn phim ideas” in Google Trends. But don’t just make any old đoạn Clip. Don’t you want lớn spend time making videos that your audience wants và needs? Sure you do, so you need a plan.

Let’s input those weightlifting keywords baông chồng inkhổng lồ the tool; but this time, we’ll just choose “YouTube” for the tìm kiếm results. Take a look at the related terms. Apparently, YouTube viewers lượt thích lớn watch videos about weightlifting accidents! Looking for some themes lớn include in your next video? I think you get the idea here…

6. Br& messaging & monitoring 

Maybe it’s time to lớn update your branding & create new messaging. Google Trends is perfect for that. When deciding which direction lớn go, trends can lead the way. For example, if you are in the organic food industry and are interested in possibly switching khổng lồ non-GMO based kinh doanh messages, you can input related terms và see that “organic food” is still searched far more often than “non-GMO food.”

Monitoring your brand online is very important. You can keep tabs on yours using Google Trends. Compare your brvà with your competitors on a regular basis. For example, since it’s baông xã lớn school time, let’s plug in some brands like, “Pilot pens,” “Bic pens,” “Pentel pens,” và “Sharpie pens.” Look at the spike in searches for “Bic pens.” Good từ khoá phrase, right? Well in this case, not exactly:

If you hover over the news headline, “Bic pens ‘for her’ provoke online ridicule,” you can see that the Bic brvà gained a lot of negative attention for its poor choice of sản phẩm lines — so this is not a search term you want your br& khổng lồ be associated with at the moment. Just rethành viên that a spike in searches doesn’t always mean a good thing for a company or trang web.

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7. Create quick and easy website content 

The charts và graphs you create in Google Trends can easily be incorporated into lớn your website, lớn share with your audience: Wherever you see the Embed button, you can grab that piece, customize the dimensions you want to lớn display in, và generate the HTML code you need to lớn post it on your site. This nội dung can attract engagement — & it doesn’t cost you anything but a little time.

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These are just a few tips for utilizing the power of Google Trends. As you get more familiar with the tool, you’re sure to lớn find more and more ways to lớn use it — & if you know some other tricks for using Google Trends for nội dung creation, please chia sẻ them with us in the comments, below.

Join us for our next #CMWorld chat on multichannel content sale with special guest Andrew Davis (

Chuyên mục: SEO