Free Keyword Research Tool From Wordtracker

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What Are SEO Keywords?

Your SEO keywords are the từ khóa và phrases in your web nội dung that make it possible for people khổng lồ find your site via tìm kiếm engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with từ khoá for SEO that help connect searchers to lớn your site. Keywords are one of the main elements of SEO.

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In other words, you need to know how people are looking for the products, services or information that you offer, in order khổng lồ make it easy for them to find you—otherwise, they"ll l& on one of the many other pages in the Google results. Implementing từ khóa SEO will help your site rank above sầu your competitors.

This is why developing a danh sách of keywords is one of the first and most important steps in any tìm kiếm engine optimization initiative sầu. Keywords và SEO are directly connected when it comes lớn running a winning search sale chiến dịch. Because từ khoá are foundational for all your other SEO efforts, it"s well worth the time & investment lớn ensure your SEO từ khóa are highly relevant to lớn your audience & effectively organized for action.


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Settling on the right SEO keyword is a delicate process involving both trial & error, but the basics are easy to lớn understvà. Here we’ll walk you through researching what your customers are looking for, discovering those từ khóa that will help you rank on a search engine results page (SERP), và putting them to lớn work in your online nội dung.

Finding Your Best Keywords for SEO

Most beginning search marketers make the same mistakes when it comes to SEO keywords research:

Only doing SEO từ khoá research once,Not bothering to lớn update & exp& their SEO keyword các mục, orTargeting keywords that are too popular, meaning they’re way too competitive.

Basically, SEO keywords research should be an ongoing và ever-evolving part of your job as a marketer. Old keyword need to be reevaluated periodically, và high-volume, competitive keyword (or “head” từ khoá, as opposed to long-tailed keywords) can often be usefully replaced or augmented with longer, more specific phrases designed not khổng lồ bring in just any visitor but exactly the right visitors. (Who visits your site – particularly if they’re people who are actively looking for your services – is at least as important as how many people visit.)

And you’ve got khổng lồ diversify. Here’s a tongue-twister that’s absolutely true: diversity is a key word in the keyword world. You’re not going lớn st& out if you find yourself using all of the same từ khoá as your competitors. Not only should you try new keywords search tools và keep traông xã of the results, but you should feel free to experiment based on your own retìm kiếm – who else uses your keywords? And how vì chưng you make yourself stvà out? By providing great nội dung that truly answers the questions your prospective customers are asking with their từ khóa searches.

Using Our Free Keyword Tool

ruby-forum.org"s free SEO keyword research tools that help you find your best, most relevant keywords—từ khoá that will drive sầu ongoing website traffic & conversions on your site.


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Benefits of using ruby-forum.org’s từ khóa tools, including the Free Keyword Tool, for better SEO include:

Targeted SEO Keywords - Filter your keyword results by industry or country so you can focus on the từ khoá that will really work for your trương mục.

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ruby-forum.org’s từ khoá toolset is also hugely valuable for PPC sale – use the Keyword Nibít Finder lớn identify new ad groups for your Google Ads (formerly known as AdWords) campaigns, & use the không tính phí Negative Keyword Tool khổng lồ find negative từ khoá that will reduce wasteful clicks and save sầu you money.

Making Your Dịch vụ SEO Keywords Work for You

Now that you’ve sầu found the best từ khoá, you need lớn put them to lớn work in order to get SEO results (search-driven traffic, conversions, & all that good stuff).

So: how to proceed? On the one hand, SEO best practices recommkết thúc that you include relevant từ khoá in a number of high-attention areas on your site, everywhere from the titles và toàn thân text of your pages khổng lồ your URLs to your meta tags khổng lồ your image file names. On the other hand, successfully optimized websites tend khổng lồ have thousands or even millions of keyword. You can"t very well craft a single, quality page for every one of your keywords; at the same time, you can"t try to lớn cram everything onlớn a handful of pages with từ khóa stuffing và expect to rank for every individual keywords. It just doesn"t work that way.

So how does it work? The answer is keywords grouping and organization. By dividing your từ khoá inlớn small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages.

For example, let’s say you were running the trang web of an online pet store. You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to lớn segment each individual group inlớn smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) và then even smaller groups for each type of hàng hóa (low-fat parakeet snacks, luxury parakeet snacks… you get the idea). Now your pet store can create individual pages optimized for each small keywords group.

A marketer attempting to lớn optimize a web page for the "gourmet parakeet snacks" từ khoá group should consider doing most if not all of the following:

Using the keyword in the title of the pageUsing the keyword in the URL (e.g., online-petstore.com/parakeets/snacks/gourmet)Using the keywords, and variations (e.g., "gourmet parakeet snacks"), throughout the page copyUsing the từ khóa in any image file paths và in the images" alt textUsing the từ khoá as the anchor text in links baông chồng to lớn the page from elsewhere on the site

When optimizing your website pages, keep in mind that từ khóa relevance is more important than từ khoá density in SEO.

Need Help Finding SEO Keywords?

Try our Free Keyword Tool today. And, to make the most of your từ khoá retìm kiếm, be sure to lớn kiểm tra out our resources on từ khóa grouping & từ khoá niches.


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