Email marketing templates

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If you’ve worked in sale long enough, you’ve sầu probably been asked one of these questions:

Before we move sầu forward, bởi you have an example of this working for another brand?”“Can you show me how our work compares to other companies?”“Did you retìm kiếm any examples before putting this together?

Odds are one of those questions might have sầu sent you back to lớn the drawing point.

At that point, you probably asked yourself one of the following, too:

I wonder how other companies bởi vì this?”“It’d be cool if I could see some samples for this from another brand. If only …”“Is our tactical execution keeping pace with the industry?

And that’s why you’re here. You’re an email marketer, và you need examples to follow.

That includes:

Crafty copy that’ll help spark your creative genius.Technical concepts that make you wonder, “Why didn’t I think of that?

You’ll find all that here, plus a smattering of templates to lớn help you act on your inspiration.


Get Inspired Now With 21 Examples of Awesome Thư điện tử Marketing From
ruby-forum.org

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Get Inspired With 21 Awesome Examples …

… then exedễ thương your own tin nhắn marketing better with these không tính tiền templates:

Email Marketing Calendar: Plan your work, then work your plan! Stop wondering when each tin nhắn will skết thúc and start using a calendar.Email Newsletter Template: Streamline your gmail copywriting process.Welcome Email Newsletter Template: Write better welcome emails for new subscribers with this simple template.
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What Makes Thư điện tử Marketing So Important?

To summarize it in three letters: ROI.

Few sale channels deliver greater measurable value than email. It’s a direct line to customers and leads they’ve sầu opted inlớn.

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Have you seen these 15 interesting gmail #marketing stats?

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Manage Thư điện tử Marketing With ruby-forum.org

And if you’re searching for tools to help organize và exeđáng yêu better tin nhắn sale, get started with ruby-forum.org. It’s the ultimate all-in-one kinh doanh management platform for planning and executing everything you need khổng lồ get done.

Plus, it integrates with key tin nhắn service providers like MailChimp, ActiveCampaign, Constant Contact, and Campaign Monitor, so your kinh doanh team can have full visibility of every email you deliver on one comprehensive sầu marketing calendar.

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Or, start a free 14-day trial.


Did you know you can manage tin nhắn #kinh doanh with
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What Will These Examples Demonstrate?

Before digging into each example newsletter below, here’s what each will be evaluated on:

Who sent this email? There’s a set of major brands, truyền thông companies, bloggers, và more.What makes it work? From thiết kế khổng lồ copy & beyond, each one offers at least one takeaway you can act on.How can you emulate it? Quiông chồng tips và link to lớn external resources khổng lồ help you implement what you learn.

Table of Contents: Sample Emails From 21 Brands You Know


Sample Emails From 21 Brands You Know

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1. Nike

This seasonal gmail from Nike is just in time for summer. The kiến thiết is simple, the copy is minimal, and overall, it gets right to the point.

The CTA buttons prioritize the Men’s section (likely based on my demographic info when I joined their list), but were I shopping for family (say, kids), those options are presented, too. With its sand-like background color, it also invokes beach imagery.

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How to lớn Emulate This Example

Visually, this tin nhắn relies on sharp photography and creative product layout. That, combined with concise copy, leads to a crisp and uncluttered design that keeps the focus on the hàng hóa.

Here’s what you’ll need:

For such a simple gmail, there’s a little bit more happening here than it appears.


Cheông xã out this great #email #marketing example from
Nike

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2. Threadless

Creative clothing and decor retailer Threadless has a strong visual br&. That comes across in their tin nhắn marketing.

This tin nhắn starts with striking imagery & an intriguing value proposition (new designs). It doesn’t waste time providing the CTA button lớn check them out, either.

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Beneath that, a giveaway offer smartly shows how their prize products might look in a living space. The “Last Chance!” copy helps build some urgency, too.

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The next content section shows how their shirt looks on someone actually wearing it. Plus, it incorporates a quote from the artist who designed it.

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This last portion at the bottom includes something creative that’s easy to lớn miss, too. Instead of generic “UPDATE YOUR EMAIL PREFERENCES” copy, it reads “GET BETTER EMAILS.” That puts the recipient first and offers a benefit rather than a command.

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How to lớn Emulate This Example

Threadless has exceptional visual design. Even if your company doesn’t, there are still a few things you can take away from this.

Use benefit-driven CTAs. Copy lượt thích “Shop Now” và “Enter Here” are clear and simple. If there are ways khổng lồ more directly sell a benefit, though, consider experimenting.Include quotes. People love sầu ‘em. They can also help add visual interest lớn your copy (particularly if you don’t have access khổng lồ top-quality design).

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3. Webpage FX

This Pennsylvania-based agency sometimes sends emails that are written lượt thích full blog posts. Ordinarily, you might think this goes against best practice, because no one will read the post on your site if they can get it in their gmail.

But, is that a problem as long as they’re getting your content?

That appears to lớn be the xúc tích và ngắn gọn here, because instead of sending readers somewhere else khổng lồ read, they smartly links out lớn a hotline lớn action (turning three clicks from tin nhắn to lớn blog to CTA down khổng lồ just two, from the tin nhắn to a landing page).

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In-line images even use directional markup like they would in a blog post:

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Then, once they have the reader hooked, they let them know, “Hey, our agency can help you exedễ thương this.” It’s a great example of offering enough information to lớn be helpful, but leaving enough out lớn where one might want some assistance.

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How khổng lồ Emulate This Example

This is simple:

Effectively, instead of using tin nhắn to get blog traffic, you’re creating the same nội dung và cutting out a step between the reader getting khổng lồ your site và actually converting. That’s smart.


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4. Hotjar

Plain text doesn’t have khổng lồ be plain. This example from Hot Jar uses appealing fonts and color coordination khổng lồ make a simple tin nhắn promoting a podcast episode look great.

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Below, they tempt listeners to lớn click with a không tính tiền t-shirt offer (& use some simple visual styling to make things look a little more interesting):

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David’s mugshot even uses a color filter effect to lớn make it st& out.

How to lớn Emulate This Example

There’s not much lớn this one but it works exceptionally well. Even if you’re not a kiến thiết wizard, you can still make your plain text emails look anything but boring.

Use the HEX color codes in the post linked above sầu khổng lồ piông chồng colors you know will look good together. Never mind if you think you have sầu an eye for what looks good. That post will keep you on the right trachồng.

Then, when creating an tin nhắn in your gmail platform, use those colors on your buttons and background styling.


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5. Siege Media

Here’s another example of an awesome plain text gmail. It keeps things skimmable by using single-sentence paragraphs & getting right to lớn the point (this especially makes reading on small phone screens easier).

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How to Emulate This Example

This is even more simple than the Hot Jar example before. Simply use a color that’s used in your biệu tượng công ty or branding, và adjust the color of your liên kết highlighting & buttons in your gmail service provider. Keep your copy tight & concise, & you might be surprised how much better your email looks.


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6. Nintendo

This gmail from Nintenvị makes creative use of an embedded GIF. Not only does it look cool, but it ties in well with the Nintenbởi vì Labo’s kinh doanh tagline:

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Directly beneath that is a CTA with a cardboard-lượt thích texture, invoking the Labo’s cardboard design:

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Next, it shows off some things that can be created with the Labo:

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The last call-to-action is for a conkiểm tra that plays off creativity & gets the reader engaged:

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How khổng lồ Emulate This Example

You might not have the br& recognition of Nintenvày. But, don’t let that stop you from turning this awesome email into lớn actionable inspiration:

Incorporate visual elements from your sản phẩm in your email kiến thiết. The Labo is a cardboard kit that can be turned into lớn all kinds of different devices. So, the email uses a cardboard-lượt thích backdrop texture. Think about what colors or textures your sản phẩm invokes & collaborate with a designer khổng lồ incorporate them.

Xem thêm: Hướng Dẫn Cách Đổi Tên Trang Trên Facebook, Làm Thế Nào Đổi Tên Trang Facebook Nhanh Nhất

BRB, I need khổng lồ order a Labo now.


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7. The Verge

Here’s another example of plain text being anything but plain. By using a stylish yet understated header, an interesting fonts that fits their tech-centric aesthetic, & a little bit of color (borrowing the pink shade from their visual identity system), the Verge makes their daily gmail update look awesome.

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How to lớn Emulate this Example

There are a few things going on here that can easily be replicated:

Use a consistent header graphic: Try creating one with Canva or work with your kiến thiết team lớn create something simple.Change your linked text color: Make it match your branding.Keep your copy conversational. Rather than just blast out link, each edition of their newsletter opens with a light and conversational intro.

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8. Think With Google

As this email from Google demonstrates, sometimes less is more. If you have sầu something specific lớn giới thiệu, sometimes focusing on that one thing is the way to lớn go, rather than weighing down your gmail with extraneous nội dung.

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How to lớn Emulate This Example

If you have sầu something important to lớn chia sẻ, or something that’s a priority lớn drive traffic toward, skết thúc a simple tin nhắn promoting nothing else but that one thing. One headline, four sentences, và a button should be all you need.


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9. Starbucks

Welcome emails don’t have sầu khổng lồ be complicated to lớn be effective. This one from Starbucks is visually appealing & clearly communicates when the recipient can expect.

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How to lớn Emulate This Example

If you don’t have welcome emails mix up for new subscribers (whether a single message or a conversion-optimized tin nhắn flow), create one. Get started with Scott Cohen’s guide.


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10. Humble Bundle

You might have sầu an awesome offer that your audience wants lớn act on, but just not right now. This example from entertainment truyền thông media subscription service Humble Bundle gives recipients the option to lớn be reminded about the offer, rather than having to lớn take action right away.

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Clicking the Remind Me liên kết directs users to lớn the same landing page as the offer button on the left, but prompts this pop-up:

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Clicking the link ensures you’ll get a follow-up email.

How to lớn Emulate This Example

Create a call-to-action that’ll either sover your tin nhắn again at a later date (before the offer expires) or adds recipients khổng lồ a các mục segment to lớn receive a reminder. Here’s how khổng lồ use cliông xã segmentation in each of four popular ESPs:

This is a bit of a complex process, but essentially, you want to get someone who clicks that button to lớn get added to lớn a segment that will send them a reminder email. If you have sầu an automation expert at your company, work with them lớn get this mix up.


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11. Lifehacker

Thư điện tử newsletters often liên kết out to lớn multiple articles in a straight line. Lifehacker breaks theirs up using content blocks of various sizes lớn make it more visually interesting.

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cảnh báo the block for sponsored nội dung here, too:

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How khổng lồ Emulate This Example

This is as simple as creating a newsletter thiết kế that uses content blocks of differing sizes. Don’t go too overboard, but starting with a single column width for your most important content, then including ads, sponsored nội dung, related links, and other nội dung in smaller boxes beneath that is a good start. Limit yourself khổng lồ two or three different formats.


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12. LeadPages

The best tin nhắn kinh doanh often feels like a conversation. This copy from LeadPages nails it. The message opens with a relatable anecdote, then leads inkhổng lồ what the tin nhắn is all about.

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How to lớn Emulate This Example

Write your copy as if you’re talking to lớn an actual person. If you’re struggling khổng lồ break the grasp of corporate-speak from your copy, start with this great guide from Copyblogger.


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13. Zapier

Want to lớn get people to lớn open an email? Imply they might have sầu a problem they’re unaware of, then offer a solution. This gmail from Zapier uses a little bit of empathy to lớn soften the blow, too, relating the fact that the writer themself struggles with that same problem. Nobody toàn thân wants to lớn feel like they’re the only one.

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How khổng lồ Emulate This Example

This tin nhắn follows the classic Problem-Agitate-Solve sầu (PAS) copywriting formula:

Problem: Identify something your audience struggles with.Agitate: Remind them of how much that problem is a pain.Solve: Promise a solution.

That’s it. From the headline khổng lồ the CTA button, this gmail moves through all three stages concisely.


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14. Trello

CTA button copy like “Read More” and “Cliông xã Here” are comtháng and, well, boring. This tin nhắn from Trello uses much better action-driven copy that’s unique and relevant.

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How lớn Emulate This Example

Avoid the temptation to lớn write boring button copy & think of something more interesting. But, don’t jump to lớn something creative for creativity’s sake. Make sure you’re asking people to bởi vì something relevant khổng lồ the task at hand.

For example, if you were writing a button khổng lồ drive sầu tin nhắn signups, instead of “Signup Here,” you could try something like “Be Smarter” or “Learn Our Secrets.” Something that implies a benefit for the recipient.


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15. Copyblogger

This email from Copyblogger mixes up different types of content to lớn hook readers in & give sầu them what they want. It opens with a nice conversational intro:

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Followed by a clean và crisp CTA:

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And additional content blocks with new & related articles:

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lưu ý that the button copy encourages engagement by asking recipients to lớn bình luận in addition to lớn reading.

How to lớn Emulate This Example

Follow this email content format:

Conversational lead story. This is the piece your subject line should promote.A relevant call-to-action. See if you get more conversions placing it near the middle of your email.Related content. This can be a phối of your own nội dung, or curated sources.

Together, each of these elements:

Hooks the reader in with casual & conversational copy.Includes a CTA in the middle of the email, where they’re more likely khổng lồ see it, rather than near the over.Includes tons of relevant nội dung, so the reader is more likely to lớn find something they’re interested in, even if the lead story doesn’t hook their interest.

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16. Bonjoro

Bonjoro does a great job of giving their emails personality. The copy is brisk, light, and conversational. Their graphics are well-designed and aren’t afraid lớn have sầu a little fun. It’s all understated yet crisp, dabbling in humor without going overboard.

Cheông chồng out this header and intro copy:

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Followed up with an embedded video:

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And a graphic that works in some nice Mario fireballs & fun copy:

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This is great because it shows off the company’s quirks while sharing valuable info.

How to Emulate This Example

Let your company’s personality shine through in your email copy. Whether that’s light & fun, or authoritative sầu & serious, make your emails sound lượt thích who you are. This đoạn Clip from Pixel Ink does a great job explaining how to lớn understvà brvà tone và voice:

And this đoạn Clip guide from Copyhackers explains how khổng lồ edit email for tone & voice well.


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17. Bird Dogs

Men’s shorts company Bird Dogs aren’t afraid of getting NSFW. Not an approach that works for everyone, but works extremely well for reaching their audience. Here’s a fairly tame example of their sense of humor:

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And their creative sầu approach to sản phẩm naming conventions:

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How khổng lồ Emulate This Example

Shorts aren’t the first thing most people think of when they think about … well, anything, ever. Unless you’re getting dressed for a summer day, most of us don’t care that much about shorts.

So, if you have a hàng hóa that’s mostly utilitarian, or just something that’s not super jump-off-the-screen exciting, make it not boring. That can be as simple as writing loose copy that feels lượt thích it came from a real person, khổng lồ making full-blown comedy what you stake your br& on (you need khổng lồ be good if you’re going to go this route).


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18. Mozilla

If you subscribe to lots of email newsletters (và most marketers probably do), it can easy to lớn forget who or what exactly some things are that kết thúc up in your inbox. While Mozilla is extremely recognizable, you might not be familiar with their IRL Podcast.

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So, they smartly include explainer boilerplate copy at the over of their email promoting each episode, reminding you what this specific thing from Mozilla is all about:

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How to lớn Emulate This Example

If you skết thúc emails to lớn promote a recurring content series (like a podcast, YouTube show, or something else), include something at the kết thúc reminding recipients what it’s all about. This will help build awareness around your series or show và help people separate those emails from your other newsletters, offers, & general tin nhắn content.


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19. Book Riot

Book Riot packs a ton of information and value inkhổng lồ their events newsletter.

The intro copy is fairly standard:

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Followed by some sponsored content (an easy way khổng lồ monetize your list):

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After that is an extensive listing of book-related events:

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Including more events for touring authors:

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Plus events that are upcoming:

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The way they keep this all from getting too repetitive sầu is khổng lồ break up the formatting in each section. Each one looks distinct, and the events are listed in order of priority.

Then, at the end is a well-designed CTA graphic:

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Overall, this packs tons of nội dung inkhổng lồ a well laid out newsletter.

How to Emulate This Example

You can cram a lot of nội dung into lớn an tin nhắn newsletter without it feeling like too much, as long as the visual layout is broken up to lớn be easily skimmable. Organize nội dung into groups & give sầu each section its own formatting style.


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trăng tròn. Microsoft

Want lớn get people engaged with your email? Make it fun & interactive. That’s exactly what Microsoft does with its rewards quiz emails. Each email features quizzes around a different theme, giving recipients a chance khổng lồ earn Microsoft Rewards points they can redeem for prizes, coupons, offers, and more.

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After the opening question (which typically features some striking photography) there are a few more chances to lớn win points, too:

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How to lớn Emulate This Example

Many email service providers integrate with quiz platforms that make creating newsletters lượt thích this easy. If you’re a MailChimp customer, consider using Fyrebox:


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21. Adobe

What if you have sầu different tiers of customers who might be interested in similar yet different products from you? One option is to lớn include two CTAs side-by-side and let them choose which offer is most interesting.

In this example from Adobe, there are two different versions of Photosiêu thị with identical pricing, but with different feature sets aimed at different needs.

Xem thêm: Kakaotalk Là Gì - 10 Câu Hỏi Thường Gặp Về Kakaotalk » Go·Korea

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How to lớn Emulate This Example

Try offering two similar yet different products in one tin nhắn khổng lồ the same audience. This can help identify which is more popular, or just increase conversions by giving recipients a choice in which product to lớn go with (rather than deciding the offer they got didn’t fit their needs).


Chuyên mục: SEO