What are On-Page Ranking Factors for SEO?

On-page ranking factors can have sầu a big impact on your page"s ability lớn rank if optimized properly. The biggest on-page factors that affect search engine rankings are:

Content of Page

The nội dung of a page is what makes it worthy of a tìm kiếm result position. It is what the user came to see & is thus extremely important to the tìm kiếm engines. As such, it is important to create good nội dung. So what is good content? From an SEO perspective, all good nội dung has two attributes. Good nội dung must supply a demvà and must be linkable.

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Good nội dung supplies a demand:

Just like the world’s markets, information is affected by supply & demand. The best content is that which does the best job of supplying the largest dem&. It might take the form of an XKCD comic that is supplying nerd jokes to lớn a large group of technologists or it might be a Wikipedia article that explains lớn the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good nội dung.

Good content is linkable:

From an SEO perspective, there is no difference between the best và worst nội dung on the Internet if it is not linkable. If people can’t link to lớn it, tìm kiếm engines will be very unlikely to rank it, and as a result the content won’t drive sầu traffic to the given trang web. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, nội dung only accessible after logging in, & content that can"t be reproduced or shared. Content that doesn"t supply a demvà or is not linkable is bad in the eyes of the search engines—và most likely some people, too.


The nội dung page in this figure is considered good for several reasons. First, the content itself is chất lượng on the Internet (which makes it worthwhile for tìm kiếm engines to lớn rank well) và covers a specific bit of information in a lot of depth. If a searcher had question about Super Mario World, there is a good chance, that this page would answer their query.

Aside from nội dung, this page is laid out well. The topic of the page is stated in the title tag (Super Mario World – Wikipedia, the không tính tiền encyclopedia), URL (http://en.wikipedia.org/wiki/Super_Mario_World), the page"s nội dung (the page heading, "Super Mario World"), and within the alt text of every image on the page.

The following example is of a poorly optimized website page. Notice how it differs from the first example.


This figure shows a less tìm kiếm engine–friendly example of a nội dung page targeting the term "Super Mario World." While the subject of the page is present in some of the important elements of the website page (title tag and images), the nội dung is less robust than the Wikipedia example, and the relevant copy on the page is less helpful lớn a reader.

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Notice that the description of the game is suspiciously similar khổng lồ copy written by a kinh doanh department. “Mario’s off on his biggest adventure ever, and this time he has brought a frikết thúc.” That is not the language that searchers write queries in, and it is not the type of message that is likely to answer a searcher"s query. Compare this lớn the first sentence of the Wikipedia example: “Super Mario World is a platform game developed và published by Nintenvì as a pack–in launch title for the Super Nintenvì Entertainment System.”. In the poorly optimized example, all that is established by the first sentence is that someone or something called Mario is on an adventure that is bigger than his or her previous adventure (how vì you quantify that?) & he or she is accompanied by an unnamed friover.

The Wikipedia example tells the reader that Super Mario World is a game developed and published by Nintenvì chưng for the gaming system Super Nintendo Entertainment System–the other example does not. Search results in both Bing & Google show the better optimized page ranking higher.

An Ideally Optimized Web Page

An ikhuyến mãi web page should vì all of the following:

Be hyper-relevant khổng lồ a specific topic (usually a hàng hóa or single object)Include subject in title tagInclude subject in URLInclude subject in image alt textSpecify subject several times throughout text contentProvide unique content about a given subjectLink bachồng lớn its category pageLink baông xã lớn its subcategory page (If applicable)Link baông xã to its homepage (normally accomplished with an image liên kết showing the trang web logo on the top left of a page)

Frequently Asked Questions

1. What is on-page SEO?

On-page SEO refers khổng lồ the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include content, headlines và headers, image optimization, title tags, meta descriptions, structured data, and more.

2.What is on-page SEO và off-page SEO?

Off-page SEO (often called External SEO) refers to activities outside of the webpage you want khổng lồ rank. Most often, off-page SEO refers lớn building link, but can include other activities such as social truyền thông, raising brand awareness, and PR efforts.This differs from on-page SEO in that the focus of the work does not involve working on the page itself.

3.Why is on-page SEO important?

On-page SEO is important because many of the signals Google uses khổng lồ rank website pages come from on-page elements. Most important is the content of the page itself. Because on-page elements are what your users most engage with, it"s worth considerable effort khổng lồ make sure your on-page SEO works well.

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4.How long does it take for Google lớn rank your page?

Google can rank your page in hours, days, weeks, or months. A number of factors determine how long SEO takes to work, including the popularity of the nội dung, technical considerations, crawl budget, & a host of other factors. For new content, there are a number of legitimate SEO techniques to lớn rank faster.

Chuyên mục: SEO