The Meaning Of Seo In Marketing Your Business


SEO stands for Search Engine Optimization, which is the practice of increasing the quantity & quality of traffic to your trang web through organic search engine results.

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What goes inlớn SEO?

To understvà the true meaning of SEO, let"s break that definition down và look at the parts:

Quality of traffic. You can attract all the visitors in the world, but if they"re coming to your site because Google tells them you"re a resource for Apple computers when really you"re a farmer selling apples, that is not quality traffic. Instead, you want lớn attract visitors who are genuinely interested in the products that you offer.Quantity of traffic. Once you have sầu the right people clicking through from those search engine results pages (SERPs), more traffic is better.Organic results. Ads 3D a significant portion of many SERPs. Organic traffic is any traffic that you don"t have sầu lớn pay for.

That"s all the SE (search engine) of SEO.

The O part of SEO—optimization—is where the people who write all that nội dung and put it on their sites are guessing that nội dung và those sites up so search engines will be able to lớn understvà what they"re seeing, và the users who arrive sầu via search will lượt thích what they see.

Optimization can take many forms. It"s everything from making sure the title tags và meta descriptions are both informative sầu và the right length to pointing internal liên kết at pages you"re proud of.

Learning SEO

This section of our site is here khổng lồ help you learn anything you want about SEO. If you"re completely new to the topic, start at the very beginning & read the Beginner"s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

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Here"s a general overview:

Building an SEO-friendly site

Once you"re ready khổng lồ start walking that SEO walk, it"s time to apply those SEO techniques to lớn a site, whether it"s brand new or an old one you"re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal link.

Content & related markup

A site isn"t really a site until you have content. But SEO for content has enough specific variables that we"ve given it its own section. Start here if you"re curious about keyword research, how khổng lồ write SEO-friendly copy, và the kind of markup that helps tìm kiếm engines understand just what your content is really about.

On-site topics

You"ve already learned a lot about on-site topics by delving into lớn nội dung và related markup. Now it"s time to get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to lớn know about links from anchortext to redirection. Read this series of pages lớn understvà how & when lớn use nofollow and whether guest blogging is actually dead. If you"re more into lớn the link building side of things (working to lớn improve sầu the rankings on your site by earning links), go straight to the Beginner"s Guide to xây dựng liên kết.

Other optimization

Congratulations! You"ve mastered the ins and outs of daily SEO & are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve sầu in response khổng lồ those changes. So if someone is offering you SEO advice that doesn"t feel quite right, kiểm tra in with the specific topic page.

For a more technical look at SEO, kiểm tra out this short đoạn phim from Rand Fishkin.

Go forth và SEO…

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