Google's search engine optimization (seo) starter guide


Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.

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That means that users published around 216 blog posts while you were reading these five sầu sentences.

And that’s only counting WordPress users. If we were to lớn count all blog posts, that number would surely be higher.

This makes it kind of tough to lớn st& out. But you have to lớn if you want khổng lồ make your blog a successful one.

While I often spkết thúc 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.

No wonder millions of people Google the term “SEO” each month.

On any given day, people conduct more than 2.2 million searches. And that’s just on Google — khổng lồ say nothing of the other search engines.

Therefore, showing up on the front page of Google can be the deciding factor between a business that’s thriving & one that’s, well, bankrupt.

But what does SEO even mean?

You probably know that it stands for search engine optimization, but what do you need to optimize?

Is it the design? Or is it the writing? Or maybe it’s the link.

Yes, yes, and yes — it’s all of that & more.

But let’s start this SEO guide at the beginning.

Definition: SEO stands for tìm kiếm engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.

Alright, let’s translate that khổng lồ English. Here’s my go at it:

Search engine optimization (SEO) is the process of optimizing your online nội dung so that a search engine likes lớn show it as a top result for searches of a certain từ khoá.

Let me break that down even further:

When it comes to lớn SEO, there’s you, the tìm kiếm engine, and the searcher. If you have an article about how lớn make vegan lasagmãng cầu, you want the search engine (which, in 90% of all cases, is Google) to lớn show it as a top result to anyone who searches for the phrase “vegan lasagna.”

SEO is the magic you have khổng lồ work on your article in order to lớn make Google very likely lớn include your post as one of the top results whenever someone searches for that từ khoá.

We’re going khổng lồ dig deep into lớn SEO, but feel không tính phí lớn jump to any section that interests you:


Now what does that magic look like, và why does it even matter?

Like I said earlier, the vast majority of online experiences begin with a search engine, & nearly 75% of searchers start their searches on Google.

Combine that with the fact that the first five results on Google get 67% of all clicks, và you get an idea of why tìm kiếm engine optimization is so important.

There’s a joke going around the web that highlights how crucial it is to lớn hit the first page of Google:

If you ever need to hide a dead body toàn thân, you should place it on the second page of Google tìm kiếm results.

If your blog post, article, or sản phẩm is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.

But to lớn underst& how to show up first in the tìm kiếm engine results, you first need khổng lồ know how search even works.

How Search Works:

Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.

While Google guards their tìm kiếm algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.

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But first, I need to lớn get one thing straight. There are two sides of the SEO force, & you need to choose yours right now.

White hat vs. blachồng hat

As you know, I’m playing the long-term entrepreneurial gameinstead of just trying to lớn get a quichồng buông chồng out of it.

It’s the same with search engine optimization. Some people are in it to lớn make a few grvà really quickly while others are in it for the long haul.

If you want to lớn work SEO lượt thích a get-rich-quiông chồng scheme, you’ll probably over up doing blaông chồng hat SEO.

This type of SEO focuses on optimizing your nội dung only for the tìm kiếm engine, not considering humans at all. Since there are lots of ways to lớn bend và break the rules to lớn get your sites to lớn rank high, these are a prime way for blaông xã hat SEOs to lớn make a few thousand dollars fast.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You might make a few gr& this way, but you’ll continuously have to lớn be on the lookout for search engine updates and come up with new ways to dodge the rules.

White hat SEO, on the other h&, is the way to lớn build a sustainable online business. If you vì chưng SEO this way, you’ll focus on your human audience.

You’ll try to lớn give them the best nội dung possible and make it easily accessible khổng lồ them by playing according to the tìm kiếm engine’s rules.

Inbound Marketing Inc. does a great job of explaining the difference.


Needless to say, you’ll only hear và see me talking about White hat SEO.

Choose your side of the force wisely, young Padawan.


Unfortunately, it’s not always that easy.

As you know, life’s not always black or trắng.

The same holds true for SEO. There’s actually something in the middle of the ‘White vs. blaông xã hat debate’ that I need khổng lồ address.

Gray hat SEO, like its name implies,is a little Trắng and a little blaông xã.

That means it’s not quite as pure or innocent as the whitest of Trắng hats. But it isn’t quite as egregiously manipulative sầu as blaông chồng hat can be.

You’re not trying to lớn triông xã anyone or intentionally game the system with gray hat. However, you are trying to get a distinct advantage.

See, Google’s standards aren’t as clear-cut as they’d lượt thích you lớn believe sầu. Many times, they might even say contradictory things.

For example, Google has said they’re not a tín đồ of guest blogging to lớn build links.

But what about guest blogging lớn grow your brand? What if you bởi vì it khổng lồ build awareness, generate high-unique traffic baông chồng to lớn your site, và become a household name in the industry?