Yoast seo: the #1 wordpress seo plugin

Improving your WordPress SEO is crucial for getting more traffic to your trang web. Sadly most WordPress SEO guides are too technical for new users to get started.

If you are serious about increasing your website traffic, then you need khổng lồ pay attention khổng lồ the WordPress SEO best practices.

In this guide, we will share the top WordPress SEO tips lớn help you improve sầu your WordPress SEO và get more organic traffic.

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You might have sầu heard experts saying that WordPress is SEO friendly. This is actually why a lot of people choose WordPress to start a blog or a website.

While WordPress makes sure that the code it generates follows the SEO best practices, there is a lot more you need lớn vày if you want to lớn maximize your SEO efforts.

We have a number of actionable steps that you need to lớn take to lớn properly optimize your WordPress SEO.

To make it easy, we have sầu created a table of contents khổng lồ help you easily navigate through our ultimate WordPress SEO guide.

Table of Contents


The Basics of WordPress SEO

The Best WordPress SEO Plugin

WordPress SEO Best Practices

Speed và Security for WordPress SEO

Finally, see more SEO tools và resources to lớn take your WordPress SEO even farther.


We know the idea of optimizing for WordPress SEO can be intimidating for beginners, especially if you’re not a tech geek.

But don’t worry — it doesn’t have sầu to lớn be complicated. Start here khổng lồ learn the basics, & then you can start applying them khổng lồ your own trang web.

What is SEO?


SEO is an acronym that stands for Search Engine Optimization. It’s a strategy used by trang web owners to get more traffic by ranking higher in tìm kiếm engines.

Search engine optimization isn’t about tricking Google or gaming the system. It’s simply about creating a trang web that has optimized code và formatting which makes it easy for search engines khổng lồ find your website.

When people tìm kiếm the web for the topics you write about, your search-engine-optimized nội dung will appear higher in the tìm kiếm results, & you’ll get more people clicking through khổng lồ your trang web.

Why SEO is important

Search engines are often the biggest source of traffic for most websites.

Google & other search engines use advanced algorithms lớn underst& and rank pages appropriately in tìm kiếm results. However, those algorithms aren’t perfect — they still need your help to lớn underst& what your content is about.

If your content isn’t optimized, then tìm kiếm engines won’t know how lớn rank it. When people search for the topics you write about, your website won’t appear in the search results, and you’ll miss out on all that traffic.

It is really important for all business owners to make their trang web search engine friendly, so that they can maximize their tìm kiếm traffic.

Basics of WordPress SEO

SEO can get technical, but it doesn’t have sầu to be. Just learning a few basic SEO tips to optimize your site can give you a noticeable boost in your trang web traffic.

You don’t have sầu khổng lồ be a tech genius to lớn use the techniques below. If you’re already using WordPress, then you’ve sầu got what it takes!

Let’s get started optimizing your website.

Check Your Site’s Visibility Settings

WordPress comes with a built-in option khổng lồ hide your trang web from search engines. The purpose of this option is to lớn give sầu you time lớn work on your trang web before it’s ready lớn go public.

However, sometimes this option can get checked accidentally & it makes your website unavailable to lớn search engines.

If your website is not appearing in search results, then the first thing you need to lớn vì chưng is khổng lồ make sure that this option is unchecked.

Simply log in lớn the admin area of your WordPress site & visit Settings » Reading page.


You need khổng lồ scroll down khổng lồ the ‘Search Engine Visibility’ section và make sure that the box next lớn ‘Discourage search engines from indexing this site’ is unchecked.

Don’t forget lớn cliông chồng on the ‘Save sầu Changes’ button to store your changes.

Using SEO Friendly URL Structures in WordPress

SEO friendly URLs contain words that clearly explain the nội dung of the page, & they’re easy to read by both humans and search engines.

Some examples of SEO friendly URLs are:


Notice that these URLs are readable & a user can guess what they will see on the page just by looking at the URL text.

So what does a non-SEO friendly URL look like?


Notice that these URLs use numbers unrelated to the content, và a user cannot guess what they will find on the page by looking at the URL.

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Using SEO friendly permalinks structure improves your chances of getting better positions in tìm kiếm results.

Here is how you can check và update your WordPress site’s permalinks structure.

You need khổng lồ visit the Settings » Permalinks page. Select the post name option và then cliông chồng on the ‘Save sầu Changes’ button to store your settings.


For more detailed instructions take a look at our guide on what is a SEO friendly URL structure in WordPress.

Note: If your website has been running for more than 6 months, then please don’t change your permalinks structure unless you’re using the numbers option. If you’re using Day và Name or Month & Name, continue using that.

By changing your permaliên kết structure on an established site, you will chiến bại all of your social truyền thông media mô tả count & run the risk of losing your existing SEO ranking.

If you must change your permaliên kết structure, then hire a professional, so they can setup proper redirects. You’ll still thua kém your social mô tả counts on the pages.

WWW vs non-WWW

If you are just starting out with your website, then you need lớn choose whether you want to use www (http://www.example.com) or non-www (http://example.com) in your site’s URL.

Search engines consider these lớn be two different websites, so this means you need lớn choose one và stick khổng lồ it.

You can mix your preference by visiting the Settings » General page. Add your preferred URL in both the ‘WordPress Address’ and ‘Site Address’ fields.


Despite what someone else might say, from a SEO standpoint there’s no advantage khổng lồ using one or another.

For more detailed information on this topic, take a look at our guide on www vs non-www – which is better for WordPress SEO.

The Best WordPress SEO plugin

One of the best parts about WordPress is that there’s a plugin for everything, và SEO is no exception. There are thousands of WordPress SEO plugins which makes it harder for beginners lớn choose the best WordPress SEO plugin.

Instead of installing separate plugins for individual SEO tasks, we will help you choose the best WordPress SEO plugin that does it all, and it’s 100% free.

Choosing the Best WordPress SEO Plugin


When it comes to lớn choosing the best WordPress SEO plugin, you will most likely narrow your choices down to lớn the two most popular solutions: All in One SEO (AIOSEO) or Yoast SEO.

AIOSEO is the original WordPress SEO plugin that’s used on over 2 million websites. In this tutorial we’ll be using AIOSEO for screenshots và examples.

For more details, you can see our complete guide on how khổng lồ thiết đặt All In One SEO for WordPress.

Add XML Sitemaps in WordPress


An XML Sitemaps is a specially formatted tệp tin that lists every single page on your website. This makes it easy for tìm kiếm engines khổng lồ find all of your content.

While adding an XML sitemaps does not boost your site’s search rankings, it does help search engines find the pages quickly and start ranking them.

If you’re using the AIOSEO plugin, then it will automatically create an XML sitemaps for you. To find your sitebản đồ, just go khổng lồ this URL (don’t forget lớn replace example.com with your own domain name name):

http://example.com/sitemap_index.xmlWe will show you how khổng lồ submit your XML sitemaps lớn Google in the next step.

Add Your Site lớn Google Search Console


Google Search Console, also known as Webmaster Tools, is a mix of tools offered by Google to lớn give website owners a look at how their content is seen by the tìm kiếm engine.

It provides reports and data to help you understand how your pages appear in tìm kiếm results. You also get to see the actual tìm kiếm terms people are using lớn find your trang web, how each page appears in the tìm kiếm results, and how often your pages are clicked.

All this information helps you understand what’s working on your site và what’s not. You can then plan your content strategy accordingly.

Google Search Console also alerts you when there is something wrong with your trang web, like when tìm kiếm crawlers are unable to access it, find duplicate content, or restricted resources.

We have a step by step guide on how to lớn add your WordPress site khổng lồ Google Search Console.

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If you’re using AIOSEO, then you can follow this guide on how khổng lồ add Google Search Console.

If you’re not using AIOSEO, then you can watch our đoạn Clip that shows an alternative way:

Chuyên mục: SEO